Yahoo! just released Yahoo! 360plus Vietnam, the blogging platform-social networking hybrid that is expected to replace its Yahoo! 360.
The Vietnamese version is developed based on its HongKong counterpart, and many R&D activities are done in Singapore.
Additionally, Yahoo! is planning to open its office Vietnam, rather than managing remotely from Singapore like currently.
Generally, it takes current features of Yahoo! 360 and merge with functionalities that are common across many blogging platforms.
The server(s) is still located outside Vietnam.
No real innovation has been observed.
It’s worth mentioning that in recent years, Yahoo! has focused more on branding, while Google on products and Facebook on user experience. Result?
About Vietnam market.
There are now 20 million Internet users in Vietnam, most of whom are young people under 25.
The Vietnam market is the 5th largest market of Yahoo!
Vietnamese Internet users depend heavily on Yahoo! Messenger, Yahoo! Mail and Yahoo! 360. The number of Yahoo! 360 accounts is approximately 1 million, comparing with 4 millions users of this service worldwide.
Yahoo! is trying hard to maintain its user base and seek to acquire even more by launching its new platform.
Yahoo!’s competitors in Vietnam
Facebook is increasingly spreading in the English-speaking, tech-savvy communities.
yobanbe from Vina Game
tamtay, a MySpace clone
faceViet, a Facebook clone
Some, frustrated with the buggy 360, have switched to other blogging platforms including blogger, opera, multiply. A small number of techies endorse WordPress
The local ngoisaoblog service