Facebook on its way of becoming Facebuck
1. Facebook Fan Page turns out to be their depot for businesses.
See the URL facebook.com/business/dashboard/
A quick note that interaction with pages is the only thing you can’t put a privacy setting on. This is a rather aggressive move of Facebook.
2. Facebook redesigned its Fan Page to take after Profile layout
- Save the time to learn how to manage Pages for owners
- Save the time to learn how to interact with Pages for users, respectively businesses’ customers
- Increase interactions between users (customers) and Pages (business owners)
3. Facebook redesigned its homepage which gives more space coverage to applications. The more applications monetize, the more Facebook earns commissions.
Quick note: where is the big penny going to?
My caution toward Google was unnecessary and over-acting.
Google has increased their involvement in Vietnam online market by investing in the infrastructure and services. I consider load time is a quality of service.
Yahoo! is extending their presence by marketing and education efforts.
Friendster is crawling in through localization and services.
Meanwhile, Microsoft hasn’t shown a visible sign of interest in monetizing the Vietnam online market. It’s understandable as they’re putting efforts on the competition against Google and Mozilla.
Quick note: originality of social music services in Vietnam
Through muds and sweats, Zing mp3, Yeah1 TV and Sannhac (*) prevail…
…which are not clones.
Even if they are actual clones, no one would bother remembering the original product.
Good lesson.
(*) @Web2Vietnam mentioned sannhac to me in February H3.
Quick note: Micro-status-updating in Vietnam
Twitter-like services have 2 usages: status update and micro-blogging.
1. As I clearly stated in my previous slide, it’s safe to drop the term “micro-blog” for discussions in Vietnamese context. That leaves status updates which is a highly desirable feature among Vietnamese users.
2. I gave a wow to LinkHay’s blast collection feature. My impression that it was a Twitter clones killer.
3. A closer glance into Ola Me reveals that it is more than a Twitter clone
- ASAO, the company behind Ola, has the capability to build alliance(s) that offer SMS incentive to users
- Which means values to users are tangible and can be quantified
- And the differentiation is in terms of quality of Service, more than that of Product
4. Two channels to keep track of Twitter usage growth in Vietnam: the Facebook group ‘Twitter Community in Vietnam’ and the Twitter account @twitvietnam.
In terms of (relatively) measurable quality, check out the Grader’s list.