- Dilemma: content or relationship?
- Since the two are mutually exclusive, it solves the problem with Facebook Lite. Both Facebook Full for content and Facebook Lite for relationship will run simultaneously
- Content
- Attract more users
- User retention
- Market research
- Monetization with partner
- Competition with Google
- Bing search
- Real-time search
- People search
- Event search
- Competition with Twitter
- Facebook Lite
- Friendfeed acquisition
- Update statuses from Facebook Page to Twitter
- Real-time search
- Open
- “Everyone” privacy option
- Facebook API for status and messaging