This is a repost from a discussion with my friends on Facebook.
- Forums still account for 65% online activities in Vietnam. Sources: two internet market research teams and their figures seem to match.
- Forum allows or even promotes anonymity which many East Asian (Japanese, Chinese, Vietnamese) users prefer.
- Forum is content-focused so posters on forums feel they can blend in the crowd, a behavior collectivistic Vietnamese prefer.
- Some vertical forums are very deep: WebTreTho.com on mon & baby care, Otofun on vehicles, vOz on IT and gossip… Deep: quality of content, online ad inventory, and engagement of respective communities.
In the private equity life I have been most thrilled when I stumble upon companies which operate in niché markets, offering products that you almost never thought of.
For instance, one manufactures a tiny aluminum accessory of a beverage bottle, supplying for all major beer and beverage companies down the stream. Another one produces certain chemicals from seafood extracts.
Because of their niche-ness and exclusivity, these firms have virtually no competitors. The lack of competition makes them almost monopoly even without political grounding.
Investing in these firms is almost a safe bet.
The private equity world amazes me, every time.
Image source: Dilbert