The fist Starbucks store in Vietnam will be open next to New World hotel.
When opened Starbucks will solve:
- Trung Nguyen’s issue: inconsistency across stores in the chain
- Coffee Bean and Tea Leaf’s issue: [menu] most drinks are overly sweet
- Gloria Jean’s issue: [menu] tasteless cakes
- Paris Baguette’s issue: the design is too metallic
- Highlands’ issue: humdrum atmosphere, depreciated furniture
- NYDC’s issue: food is overpriced, unsuitable for business
- Tous les Jours’ issue: the focus is on breads and cakes, drinks are not that good
- Local style coffee shop: no non-smoking area, tedious menu
Gathering visitors, users, pageviews is not enough anymore. Leading internet firms have scaled past their own products to wider ecosystems.
||How to make money
||AdSense which can be embedded into any website.
||The Like button which can be embedded into any website.
eBay also integrated Facebook Want and Own buttons.
|Monetizing user data
||Display products that are not listed on amazon.com itself
||First, be the place where people start when they go shopping online
Because MJ Group is having the biggest customer database among Vietnam e-commerce players.
Multivariate models, finding daily correlation between factors and revenue.