Many discussions rose once again when Yahoo! 360 is confirmed to be closed in near future. The question most frequently asked is: who will be the winner? It’s apparent that some of us have been aggressive in finding nailing down the “winner” of the race after the fall of the regional giant.
Discussions are shot, entries are flared and debates are burst.
But can we take one step back and see if we are so scripted with scenarios for competitions in the market?
Have we asked the question how the market will grow and how we will grow with the market?
Product/Portfolio growth = Market share x Market growth
Where is the internet market in Vietnam? It is arguable that the industry is only in its first steps. There are great potentials in the form of markets that have not been reached and markets that have not been created.
It’s not only about gaining market share, it’s also about growing the market so you can grow along.
What will fuel market growth? The answer is efforts from every player in the industry. Your competitors also help the market grow.
@tanng and @duongminhviet have occasionally applaud FPT’s movements to enter deeper into the market. In my perspective, this is not only an act of diplomacy, but also out of their wisdom that competition shakes up and levels up the industry as a whole. As long as passion is there, opportunities are there.
Appendix: market growth will be fueled by the following sources:
- Urban adults who have not used internet services. They have income, are skeptical, and definitely not early adopters.
- Users from provinces who have not used internet services. Their income varies, they range from major adopters to laggards.
- Young people growing up. They have sponsorship, are curious, smart, and would make innovators and early adopters.