Content-centric social networking: attitude & product positioning

By , May 25, 2009 7:38 pm

Content-centric social network attitude product

How Baomoi can make (more) money

By , May 13, 2009 2:42 pm

How Baomoi can make (more) money apart from offering brand-monitoring services.

  • Get online newspaper firms to outsource to Baomoi for features that Baomoi is strong at
  • Offer new, innovative, customized features to newspapers
  • Provide online-news-specific analytics
  • Create ecosystems around newspapers
  • Move Expand to media, collaborate with other organizations to host news-related events

Each item has its own pros & cons, opportunities & risks.

This list is simply my own fresh thoughts, and I haven’t evaluated them against Baomoi’s strategies, current capabilities and the industry’s growth. Feedbacks are welcome.

Look up the sky, feel it, and call your mother. Telstra on Mother's day 2009

By , May 10, 2009 6:14 pm

The sky above The University of New South Wales, one day before Mother’s Day 2009.

Telstra Mobile Australia Advertising Mother's Day 2009

Telstra Mobile Australia Advertising Mother's Day 2009

Telstra Mobile Australia Advertising Mother's Day 2009

Why quizzes are increasingly being perceived as spam on Facebook newsfeed

By , May 7, 2009 3:19 pm

Why quizzes seem to increase

  1. Platform: Facebook redesigned its newsfeed that allows more contents to be published
  2. Technical ease: Quiz creation platform is available so it’s easy to create new quizzes
  3. Workflow: The applications publish the quiz’s result and users might not really know which step publishes the news onto feeds
  4. Savviness: Some users might not know how newsfeed works

Why quizzes are seen as spam

  1. There’re just too many of them
  2. The change of the newsfeed has moved relationship-centric updates such as relationship status, friend connecting to other friends to the Highlights, allowing content-centric applications to rise to a high percentage on the newsfeed. In sum, the number has increased linearly, but the percentage has increased polynomially.

If you don’t like seeing quizzes flood your newsfeed

Simply use the Hide function by hovering your mouse over a feed item. Please note that you can either hide the application or hide the person.

You can unhide anytime by clicking “Edit Options” on the bottom right corner of your newsfeed.

I personally hide applications, not people. I leave, however, Enneagram and those backed by certain scientific theories.

Is it a wrong move by Facebook?

  1. Facebook earns commissions from applications’ income
  2. Some don’t like the new design, others do
  3. Facebook architecture is flexible, they can change course anytime

How about you? How do you feel about the newsfeed, especially the quizzes and games?

The image from Qantas' epic Commercial

By , May 7, 2009 1:13 pm

Qantas Logo

[gv data="http://www.youtube.com/v/QX5UR2leYHA"][/gv]

The relationship between viral media and RSS and content

By , May 7, 2009 11:52 am

A response to Techcrunch Steve Gillmor’s controversial article Rest in Peace, RSS

Viral media layer

Observations from Facebook's business

By , May 4, 2009 11:55 am

The previous article of mine sketched the architecture of Facebook’s business.

Bloomberg recently detailed how advertising, the main source of income, is done on Facebook.

Generally, some points from a business perspective can be drawn from this:

  1. Facebook turns market research from “push” to “pull”. Facebook users, who respectively are businesses’ consumers, are given the platform and are tempted to share their preferences in lifestyle without being directly asked by market research people.
  2. Lesson: while Sandberg affirmed “You want to target everyone? We can give you that“, more luxury products/services have higher chance to win than convenient goods. The reason is that people (consumers) usually associate themselves with things they believe make them perceived by their connections as connoisseur. Coca cola is a nice exception to this, partly because it is one of the most expensive brands in the world.
  3. Effects of relationship-centric of Facebook
    • Segment the market for businesses. People with similar demographic characteristics can be grouped together. It is more difficult to do so on ego-centric networks like MySpace
    • People are influenced by their friends and families. Marketing techniques using social and psychological influence can be used

LinkHay's usage architecture

By , May 3, 2009 10:53 am


LinkHay usage architecture 1


LinkHay usage architecture 2


LinkHay usage architecture 3

Toward industry structure of Social Media: erecting the trend of adoption of service

By , May 2, 2009 3:24 pm

I could not find the industry structure of social media, so I decide to graph it, piece by piece.

We’ve been talking about early adopters and near-future critical mass. What links them?

Here is what I propose:

Trend of adoption of service: General vs. Social Media

Characteristics Cause
General trend adoption is polynomial, social media’s is exponential
  • Adoption is done virally
  • Technological platforms for mass and viral WoM
  • A reflection of Chris Anderson’s The Long Tail (see below)
  • Adoption of products from the blue oceans
The number of innovators and early adopters is very small compared to the critical mass High cost of learning for majority
Absolute value of critical mass is high
  • Low cost of acquisition
  • One-to-many relationship between consumers and services of the same category
Abandon rate is high
  • Low cost of exit criteria for providers
  • Moderate cost of exit criteria for consumers, mostly from social graph pressure
Social media adoption is not symmetric Influencing factors are not symmetric
Till this point of this entry, late majority and laggards never existed Social media is very young

Chris Anderson The Long Tail

Any example?

See this measure of unique visitors, which services do you think it represents?

Compete Tracking

Click here to see the answer.

Reflection

  1. This is a personal attempt to model one aspect of an industry
  2. The decline is purely imaginary as few successful products have reached their decline.
  3. I’ll figure out to whom and how I will want to present this type of modeling.

Evaluate the "Like" button on Friendfeed, Facebook, Twitter and Tumblr

By , April 26, 2009 7:52 pm

Friendfeed was the first major social media player to introduce “Like” option of a feed item. Soon this is available on Facebook. Twitter and Tumblr also provide similar feature. Looks like services with streams favor this concept.

The advantages is obvious to many users; they are now simply clicking on “Like” instead of writing comments. However, there are certain drawbacks of this feature.

Let’s consider the advantages and disadvantages on each aspect:

Advantages Disadvantages
To product owner Increase frequencies of interactions between users and feed items. Decrease lifetime of a feed item.
To users Quicker to comment. Move on to next item.

Historical data if “liked” items can be traced back.

The “Like” action is usually forgotten more quickly than actual comments with contents (Facebook case).
To community It is tempting to think that if the “Like” action spreads in the feed it would bring values to community.

However, frequency also needs to be considered as people tend to like more than re-share.

Psychologically, when someone hits “Like”, there is a feeling of “accomplishing a responsibility” for the item and no further action is taken. As a consequence, less re-share is made and the life cycle of the item ends sooner.

Appropriateness

As the “Like” feature kills off re-share actions, it is appropriate for immediate status that has very short life. i.e. Personal status

It may devalue items which have values increased when shared such as a link or a thought.

At the core, it comes down to value of the feed item. If the item is worth and appropriate for sharing, it should be forwarded, not ended with a simple “Like”.

What do you think of my proposal?

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