Look up the sky, feel it, and call your mother. Telstra on Mother's day 2009

By , May 10, 2009 6:14 pm

The sky above The University of New South Wales, one day before Mother’s Day 2009.

Telstra Mobile Australia Advertising Mother's Day 2009

Telstra Mobile Australia Advertising Mother's Day 2009

Telstra Mobile Australia Advertising Mother's Day 2009

Why quizzes are increasingly being perceived as spam on Facebook newsfeed

By , May 7, 2009 3:19 pm

Why quizzes seem to increase

  1. Platform: Facebook redesigned its newsfeed that allows more contents to be published
  2. Technical ease: Quiz creation platform is available so it’s easy to create new quizzes
  3. Workflow: The applications publish the quiz’s result and users might not really know which step publishes the news onto feeds
  4. Savviness: Some users might not know how newsfeed works

Why quizzes are seen as spam

  1. There’re just too many of them
  2. The change of the newsfeed has moved relationship-centric updates such as relationship status, friend connecting to other friends to the Highlights, allowing content-centric applications to rise to a high percentage on the newsfeed. In sum, the number has increased linearly, but the percentage has increased polynomially.

If you don’t like seeing quizzes flood your newsfeed

Simply use the Hide function by hovering your mouse over a feed item. Please note that you can either hide the application or hide the person.

You can unhide anytime by clicking “Edit Options” on the bottom right corner of your newsfeed.

I personally hide applications, not people. I leave, however, Enneagram and those backed by certain scientific theories.

Is it a wrong move by Facebook?

  1. Facebook earns commissions from applications’ income
  2. Some don’t like the new design, others do
  3. Facebook architecture is flexible, they can change course anytime

How about you? How do you feel about the newsfeed, especially the quizzes and games?

The image from Qantas' epic Commercial

By , May 7, 2009 1:13 pm

Qantas Logo

[gv data="http://www.youtube.com/v/QX5UR2leYHA"][/gv]

The relationship between viral media and RSS and content

By , May 7, 2009 11:52 am

A response to Techcrunch Steve Gillmor’s controversial article Rest in Peace, RSS

Viral media layer

Observations from Facebook's business

By , May 4, 2009 11:55 am

The previous article of mine sketched the architecture of Facebook’s business.

Bloomberg recently detailed how advertising, the main source of income, is done on Facebook.

Generally, some points from a business perspective can be drawn from this:

  1. Facebook turns market research from “push” to “pull”. Facebook users, who respectively are businesses’ consumers, are given the platform and are tempted to share their preferences in lifestyle without being directly asked by market research people.
  2. Lesson: while Sandberg affirmed “You want to target everyone? We can give you that“, more luxury products/services have higher chance to win than convenient goods. The reason is that people (consumers) usually associate themselves with things they believe make them perceived by their connections as connoisseur. Coca cola is a nice exception to this, partly because it is one of the most expensive brands in the world.
  3. Effects of relationship-centric of Facebook
    • Segment the market for businesses. People with similar demographic characteristics can be grouped together. It is more difficult to do so on ego-centric networks like MySpace
    • People are influenced by their friends and families. Marketing techniques using social and psychological influence can be used

LinkHay's usage architecture

By , May 3, 2009 10:53 am

LinkHay usage architecture 1

LinkHay usage architecture 2

LinkHay usage architecture 3

Toward industry structure of Social Media: erecting the trend of adoption of service

By , May 2, 2009 3:24 pm

I could not find the industry structure of social media, so I decide to graph it, piece by piece.

We’ve been talking about early adopters and near-future critical mass. What links them?

Here is what I propose:

Trend of adoption of service: General vs. Social Media

Characteristics Cause
General trend adoption is polynomial, social media’s is exponential
  • Adoption is done virally
  • Technological platforms for mass and viral WoM
  • A reflection of Chris Anderson’s The Long Tail (see below)
  • Adoption of products from the blue oceans
The number of innovators and early adopters is very small compared to the critical mass High cost of learning for majority
Absolute value of critical mass is high
  • Low cost of acquisition
  • One-to-many relationship between consumers and services of the same category
Abandon rate is high
  • Low cost of exit criteria for providers
  • Moderate cost of exit criteria for consumers, mostly from social graph pressure
Social media adoption is not symmetric Influencing factors are not symmetric
Till this point of this entry, late majority and laggards never existed Social media is very young

Chris Anderson The Long Tail

Any example?

See this measure of unique visitors, which services do you think it represents?

Compete Tracking

Click here to see the answer.


  1. This is a personal attempt to model one aspect of an industry
  2. The decline is purely imaginary as few successful products have reached their decline.
  3. I’ll figure out to whom and how I will want to present this type of modeling.

Evaluate the "Like" button on Friendfeed, Facebook, Twitter and Tumblr

By , April 26, 2009 7:52 pm

Friendfeed was the first major social media player to introduce “Like” option of a feed item. Soon this is available on Facebook. Twitter and Tumblr also provide similar feature. Looks like services with streams favor this concept.

The advantages is obvious to many users; they are now simply clicking on “Like” instead of writing comments. However, there are certain drawbacks of this feature.

Let’s consider the advantages and disadvantages on each aspect:

Advantages Disadvantages
To product owner Increase frequencies of interactions between users and feed items. Decrease lifetime of a feed item.
To users Quicker to comment. Move on to next item.

Historical data if “liked” items can be traced back.

The “Like” action is usually forgotten more quickly than actual comments with contents (Facebook case).
To community It is tempting to think that if the “Like” action spreads in the feed it would bring values to community.

However, frequency also needs to be considered as people tend to like more than re-share.

Psychologically, when someone hits “Like”, there is a feeling of “accomplishing a responsibility” for the item and no further action is taken. As a consequence, less re-share is made and the life cycle of the item ends sooner.


As the “Like” feature kills off re-share actions, it is appropriate for immediate status that has very short life. i.e. Personal status

It may devalue items which have values increased when shared such as a link or a thought.

At the core, it comes down to value of the feed item. If the item is worth and appropriate for sharing, it should be forwarded, not ended with a simple “Like”.

What do you think of my proposal?

Google Book Search makes way to horizontal expansion

By , April 25, 2009 7:14 pm

A quick review of this article on Boingboing.

As search result becomes relevant to users need and free preview is provided, Google Book Search will soon become the destination of many book readers.

Soon, Google can take advantage of this and allow searchers to actually purchase the books online directly from Google search results.

In terms of business, this makes way for Google to enter e-commerce and even distribution.

If they do, Google has not and will not compete with portal sites like Amazon, but will go from their core competency: search.

Respectively, competition against Google will not be by search, but on other territories that Google has yet dominated, such as virality and social recommendations.

Geert Hofstede Framework of Five Dimensions of Culture's Possible Pitfalls, Limitations and Proposed Solutions

By , April 24, 2009 1:24 pm

Geert Hofstede Framework of Five Dimensions of Culture


  1. Power Distance
  2. Individualism / Collectivism
  3. Masculinity / Femininity
  4. Uncertainty Avoidance
  5. Long-term / Short-term Orientation

Possible Pitfalls

  1. Femininity is associated with interpersonal care of other members in the group / society. It’s not the feminine characteristics.
  2. Long-term Orientation is about building long-term relationships, building trust before establishing business partnership. The orientation is not strategic planning.
  3. Use it to strengthen stereotypes.


  1. The survey was conducted in IBM’s global offices. Possible confusion: was it perceived by IBM employees as a measurement of global culture or a measurement of respective IBM offices’ culture?
  2. The initial survey results was released in 1970s. Things have changed dramatically.
    1. Example: Singapore scored lowest (8) in Uncertainty Avoidance. In 1970s, they were going through reformations in order to grow their economy and defend against potentials threats so risks were being taken. 30 years later, Singapore has been known for its strict legal system and the tendency to avoid taking unnecessary risks. Therefore, its result needs to be reassessed.
    2. The same case happens for many cultures.

Proposed Solutions

  1. Use it as a framework, avoid categorizing
  2. Re-evaluate at least once per decade

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