Google tops world's most valuable brands 2007

By , July 23, 2007 3:09 pm

Google Logo

  1. Google–$66.4 billion
  2. General Electric–$61.9 billion
  3. Microsoft–$55 billion
  4. Coca-Cola–$44.1 billion
  5. China Mobile–$41.2 billion
  6. Marlboro–$39.2 billion
  7. Wal-Mart–$36.9 billion
  8. Citigroup–$33.7 billion
  9. IBM–$33.6 billion
  10. Toyota Motor–$33.4 billion

Millward Brown, Brandz Ranking 2007

WordPress Shortcuts

By , July 23, 2007 1:53 am

Wordpress green logo

  1. Bold: Alt+SHIFT+b
  2. Italics: Alt+SHIFT+i
  3. Link: Alt+SHIFT+a
  4. Align Left: Alt+SHIFT+f
  5. Align Center: Alt+SHIFT+c
  6. Align Right: Alt+SHIFT+r
  7. Blockquote: Alt+SHIFT+q
  8. Code: Alt+SHIFT+c
  9. Read More: Alt+SHIFT+t
  10. Unordered List (ul): Alt+SHIFT+u
  11. Ordered List (ol): Alt+SHIFT+o
  12. List Item (li): Alt+SHIFT+l
  13. Advanced Editor: Alt+SHIFT+v
  14. Publish the Post: Alt+SHIFT+p
  15. ins: Alt+SHIFT+s
  16. del: Alt+SHIFT+d
  17. Unquote/outdent: Alt+SHIFT+w
  18. Undo: Alt+SHIFT+u
  19. Redo: Alt+SHIFT+y
  20. Edit HTML: Alt+SHIFT+e

Personalized Homepage

By , July 23, 2007 12:26 am


First time

I first used personalized homepage in 2001 with My Yahoo! At that time, Yahoo! was still more of directory selection and fewer web services of other vendors existed. I did not utilize much of its functionalities.


Catching up with the blossom of Web 2.0, Google releases Personalized Google Homepage. With one Gmail account, you can have your own homepage, enriched with many gadgets, ranging from news, language learning sites, entertainment, technology, living etc and even a web-based RSS reader. Google always does an excellent job in leading the web service provision.


Yahoo! is speeding up to scramble back the market from her rival. New My Yahoo! offers new gadgets and newer themes. Though still not as rich as Google’s, Yahoo! has seeded the competition in this newly revived service.

Microsoft advances! Microsoft never disappoints their users.


Meanwhile, netvibes, a customizable Web 2.0 start page service launched beta. Exploiting Ajax & CSS power, the GUI of netvibes with bold fonts and harmoniously colored layout looks even nicer than Google’s.


This is another name to mention. Pageflakes is a neat and tidy homepage.


My prediction focuses on total new online business opportunities exploiting this new trend. Interstitial advertisement may as well metamorphose into more evolutionary forms; new Web 2.0 monopolism would arise.

At the end of the line, as an average user, I am waiting for the next boom.

MBTI Applied – Marketing Strategy

By , July 22, 2007 12:17 am

Janet Penley discussed ten examples of how MBTI research can be utilized for better Marketing Strategy development and implementation.

  1. More in-depth consumer psychographics for defining target audience
  2. More refined framework for understanding the purchase decision
  3. Additional depth and reliability in small-scale, low-budget qualitative research
  4. Better refinement of a product/service’s positioning
  5. Additional direction on product/service development and modification
  6. More effective promotional communications, copy writing and testing
  7. Improved agency-client relationships
  8. More productive brainstorming activities
  9. Better business plan
  10. Additional perspective on team creation

Full article: Janet Penley, Using Type to Develop and Implement Marketing Strategy

Can't find on Google

By , July 22, 2007 12:14 am

There are some questions that can't be answered by Google

Google is incredibly powerful!

For sure!

But what if what you’re searching CANNOT be found on this powerful engine?

Wayne Radinsky made a list for internet users to fill in what they couldn’t find on Google.

By doing so, you’re helping search engines to improve their services and the benefits will come back to you.

Can’t Find something on Google? Post it to Can’t Find On Google


By , July 22, 2007 12:12 am

Written for N.C.D and T.N


Please note that this list is growing

IELTS Test Structure


  • The computer-based is adaptive, that is, if you answer a question correctly, the subsequent one will be more difficult and will give more marks. You can’t return to previous questions in computer-based test
  • Focus on vocabulary
  • Less grammar is tested
  • Time is your worst enemy
  • Practice a lot of English
  • Consider between test centres, there can be differences in the way the test is conducted. In HCMC: British Council or IDP
  • Get enough sleep, eat a good breakfast (not so square), arrive early


  • Read the questions before reading the paragraphs, trying to find an hint what information is being asked
  • Never leave blanks, just guess the answer
  • Don’t spend too much time on a question, leave it there and get back later
  • Try and predict the content of each paragraph from the opening sentence. The summary of a paragraph is usually asked.
  • Don’t give more than one answer. If more than one words/phrases can answer the question, choose one of them
  • If they specify “three-word answer”, give them exactly three words
  • Articles “a” and “the” count as one word
  • Spend at least 3 minutes to copy your answer to answer sheet. You don’t have extra time for this as in Listening.


  • Learn a variety of sentence structures, with which you can write anything about
  • Write task 2 first
  • Must complete both tasks. Even if both are not meticulous, both complete ones give more marks than [one excellent plus one unfinished].
  • Don’t copy exactly the topic. Use different words and phrases to describe the topic.
    Example: The topic reads “Discuss negative aspects of the youth’s entertainment.”
    You may want to start the essay with “This article aims at identifying the problems of how young people spend their leisure time.”
    See that ‘problem’ replaces ‘negative aspect’, ‘young people’ replaces ‘youth’ and ‘how to spend leisure time’ replaces ‘entertainment’
  • Cohesion: one paragraph, one idea
  • Coherence: use different linking words: additionally, besides, furthermore, what’s more, moreover, however, firstly, finally, eventually
  • Try to recognize how 150 words (for task 1) and 250 words (for task 2) look like in your handwriting. Don’t spend time to count during the test.


  • Exploit the silence time to anticipate the expectation of the questions. See if it should be time, or name, or place.
  • Often the speaker will give you an answer and then correct themselves. It’s a common trick.
  • If it happens that you missed one answer, forget it and focus on the following ones immediately. Regretting only makes you lose concentration.
  • Write the first letters of the answers to save time and get back to them later. Example: you can note down ‘hu bld’ for ‘huge building’
  • Don’t leave blank what you missed, try to guess the answer


  • Fluency is no less important than grammatical correctness
  • Talk about what you’re most familiar with, not necessarily your favorites
  • Develop your answers as much as possible
  • Always speak more than the examiner
  • It is not to test your knowledge, but how you give your opinion. Giving simple opinion fluently and confidently is enough – no need for in-depth but difficult explanations.


British Council

Best of luck, task-takers!!!

Microsoft Office 2007 for the 2007 Business Analyst

By , July 6, 2007 7:51 pm

Microsoft Word 2007

Microsoft Word 2007 for the 2007 Business Analyst

Microsoft Excel 2007

Microsoft Excel 2007 for the 2007 Business Analyst

Microsoft PowerPoint 2007

Microsoft PowerPoint for the 2007 Business Analyst

Microsoft PowerPoint for the 2007 Business Analyst

Microsoft PowerPoint for the 2007 Business Analyst

Microsoft PowerPoint for the 2007 Business Analyst

FeedBurner Pro services now Free after Google's acquisition

By , July 5, 2007 3:11 am

FeedBurner Logo
As you know, we’re constantly looking for ways to identify and offer new tools for content creators and website publishers. Likewise, we constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we’re very pleased to tell you that we’ve just acquired FeedBurner.

For those of you who aren’t bloggers, podcasters, or feed creators, Chicago-based FeedBurner is a leading provider of feed distribution and management tools. A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads.

We’re excited to continue offering the exceptional tools of FeedBurner to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. You can sign up for FeedBurner’s services and take advantage of their feed tools and features immediately.

Susan Wojcicki, VP, Product Management, Google Inc.

Source: Adding more flare, Official Google Blog


FeedBurner logo

FreeBurner for Everyone

One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, “more for free!” Beginning today, two of FeedBurner’s previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you’ll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.

FeedBurner Stats PRO

PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.


The MyBrand service (also PRO-level) is located under the “My Account” tab after you’ve signed in. MyBrand lets you maintain consistency between your feed address and your hosted website’s domain, if matchy-matchy is your thing. For example, rather than using, your MyBrand-ed feed address can be To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.

Previous “PRO” customers will not be charged for the month of June 2007 and beyond. Also, after newly activating either of these features or services, you’ll notice a nifty new “PRO” badge next to your feed(s) on My Feeds page.

Welcome to FreeBurner!

Source: FreeBurner for everyone, FeedBurner Blog


By , July 4, 2007 9:19 am

Iroha - Hiragana, Kanji & English

Iroha - Hiragana, Kanji & English



Efficiency vs. Effectiveness

By , June 26, 2007 1:05 pm

This hosted image did not load

Efficiency Effectiveness
Concerns Cost Saving on either Time, Budget or Efforts Concerns Quality of output
Skillfullness in avoiding wasted factors Quality to bring about an effect
The ‘means’ The ‘ends’
Measures ratio between input and output Measures the output and its impact

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