MBTI Archetypes

By , August 3, 2007 5:48 pm

wiki(MBTI) Archetypes

The next step from understanding types is to get the big picture of archetypes. Carol Pearson introduces her chart of temperaments and their orientations.

When we become conscious of archetypal patterns, we can utilize the influence by developing other functions or prevent ourselves from rigidly repressing persona.

Temperament SJ NF NT SP
Desire Safety Belonging Mastery Freedom
Style Innocent
Focus Stability People Results Expertise

Source: Jeanne Marlowe, Archetypes: The Next Step After Type

WordPress publishing tips – 1

By , August 2, 2007 12:09 am

Wordpress T-shirt

Standard HTML

  • Always use standard HTML. This helps when transferring content from one platform to another. XML exists to separate format from content, exploit it.
  • Keep away from rich-text editors. They produce crap codes.


  • If the permalink contains date, do not edit timestamp of posts or permalinks will break. If you have to change the date, keep the old article, write a new one and redirect from the old post to the newly written.

Categories and Tags

  • Try to put posts in only one category. Don’t make visitors feel that they always see the same posts in every category.
  • Tagging can be a temptation, but the question is whether it’s worth the efforts to manage. It works perfectly when more than one person is tagging content. If it’s just single-blogger, it turns into a big cloud of decorative rather than helping visitors finding information.


  • Make sure content is loaded before the sidebar. Visitors can read first before the whole page has been loaded.
  • Breaking an entry into multiple pages may give you more traffic, at the price of visitors’ tiredness and frustration.

My Social Bookmarks sites

By , July 30, 2007 3:25 am
  del.icio.us StumbleUpon
Their logo del.icio.us logo StumbleUpon logo
How they work 1. Bookmark your links

2. Add tags to bookmarks

3. Share the bookmarks
1. Select your favorite areas

2. StumbleUpon takes you to a random website which matches your preference

3. You can indicate if you like or dislike the website. The preference is saved in your account and pages which higher probability that you’ll like will be generated in consequent times
Tools Buttons Addons
Specific traits Bookmarks with tags Randomization

Potential problems with Trait tests

By , July 26, 2007 11:48 pm

Entrepreneurial 360 Assessment

Problems with Trait tests mis-use

Firstly, many of them cover self-assessment. As depicted in the “360 assessment” illustration, self-assessment alone is never, and far from enough. How good self-assessment results are depends on their self-awareness.

Next, using these tests for what they were not intended for may invite counter effects. Trait tests were designed to guide rather than to judge, they give more information on preferences than on abilities. They help people to identify their potentials; they are not to identify people’s capabilities. They are great in creating and maintaining healthy relationships, but they are not an excuse for relationship termination

Furthermore, when seeing test result of a person, you’re seeing a snapshot of that person together with his mental and probably physical conditions. People are not static, but dynamic and growing, fluctuating with dreams, visions and aspirations.

Applying Trait tests without credentials of ethical and appropriate use might come as another question. A lot of tests rely heavily on interpretation and the results can be trusted as the level of trust placed upon the reader.

Besides, many assessments have a little something for everyone. People are not totally black or white, but tend to have a mixture of different, degree varying, personalities. Test-takers are tempted to to seriously overestimate the degree to which general statements can fit them uniquely.

Finally, categorization, or fitting dynamic people into pre-defined frames can become an abuse, one one should be fully aware not to overuse or takes the risk of being misled.

Notes when applying Trait tests

  • Adaptation is required for the tests to comply with the enterprise’s culture and sociological factors
  • When invest in using Trait tests, do so seriously and stressing the importance and complexity of these tests. Overall, they are definitely not for idle times, but require full research and occupation.

The Importance of Business Analysts

By , July 26, 2007 1:36 pm

When an engineer looks at a system proposal, he asks “Why?!”

When a scientist looks at a legacy, he asks “Why not?!”

What’s up?

Apparently the engineer needs a Business Analyst to give him a business domain map that explains

  • That the feature will cut down user’s cost from 3 clicks, 2 load screen to 2 click, 1 load screen
  • That one specific customer wants that feature to be distinctive from those of competitors
  • That the way it will be done complies with the firm’s security terms
  • That consistency with legacy systems is maintained

And the scientist needs a Business Analyst to give him an analysis sheet that explains

  • That it is not cost-effective to implement what he’s thinking
  • That the social side-effect of his idea is too much a price

What Business Analysts are here for!

Use Case is micro element of Best Practice

By , July 25, 2007 1:07 am


Best Practice is a concept asserts that with proper processes, techniques and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices aim at optimizing procedures to the highest possible level of efficiency.


A system can be broken down to features vertically and releases horizontally. Successively, features and business rules are shaped by Uses Cases. At the bottom line, a Use Case describes one best way to accomplish a goal. By writing Use Cases, Business Analysts are dealing with one major dimension of Best Practice everyday.

Google tops world's most valuable brands 2007

By , July 23, 2007 3:09 pm

Google Logo

  1. Google–$66.4 billion
  2. General Electric–$61.9 billion
  3. Microsoft–$55 billion
  4. Coca-Cola–$44.1 billion
  5. China Mobile–$41.2 billion
  6. Marlboro–$39.2 billion
  7. Wal-Mart–$36.9 billion
  8. Citigroup–$33.7 billion
  9. IBM–$33.6 billion
  10. Toyota Motor–$33.4 billion

Millward Brown, Brandz Ranking 2007

WordPress Shortcuts

By , July 23, 2007 1:53 am

Wordpress green logo

  1. Bold: Alt+SHIFT+b
  2. Italics: Alt+SHIFT+i
  3. Link: Alt+SHIFT+a
  4. Align Left: Alt+SHIFT+f
  5. Align Center: Alt+SHIFT+c
  6. Align Right: Alt+SHIFT+r
  7. Blockquote: Alt+SHIFT+q
  8. Code: Alt+SHIFT+c
  9. Read More: Alt+SHIFT+t
  10. Unordered List (ul): Alt+SHIFT+u
  11. Ordered List (ol): Alt+SHIFT+o
  12. List Item (li): Alt+SHIFT+l
  13. Advanced Editor: Alt+SHIFT+v
  14. Publish the Post: Alt+SHIFT+p
  15. ins: Alt+SHIFT+s
  16. del: Alt+SHIFT+d
  17. Unquote/outdent: Alt+SHIFT+w
  18. Undo: Alt+SHIFT+u
  19. Redo: Alt+SHIFT+y
  20. Edit HTML: Alt+SHIFT+e

Personalized Homepage

By , July 23, 2007 12:26 am


First time

I first used personalized homepage in 2001 with My Yahoo! At that time, Yahoo! was still more of directory selection and fewer web services of other vendors existed. I did not utilize much of its functionalities.


Catching up with the blossom of Web 2.0, Google releases Personalized Google Homepage. With one Gmail account, you can have your own homepage, enriched with many gadgets, ranging from news, language learning sites, entertainment, technology, living etc and even a web-based RSS reader. Google always does an excellent job in leading the web service provision.


Yahoo! is speeding up to scramble back the market from her rival. New My Yahoo! offers new gadgets and newer themes. Though still not as rich as Google’s, Yahoo! has seeded the competition in this newly revived service.


Live.com advances! Microsoft never disappoints their users.


Meanwhile, netvibes, a customizable Web 2.0 start page service launched beta. Exploiting Ajax & CSS power, the GUI of netvibes with bold fonts and harmoniously colored layout looks even nicer than Google’s.


This is another name to mention. Pageflakes is a neat and tidy homepage.


My prediction focuses on total new online business opportunities exploiting this new trend. Interstitial advertisement may as well metamorphose into more evolutionary forms; new Web 2.0 monopolism would arise.

At the end of the line, as an average user, I am waiting for the next boom.

MBTI Applied – Marketing Strategy

By , July 22, 2007 12:17 am

Janet Penley discussed ten examples of how MBTI research can be utilized for better Marketing Strategy development and implementation.

  1. More in-depth consumer psychographics for defining target audience
  2. More refined framework for understanding the purchase decision
  3. Additional depth and reliability in small-scale, low-budget qualitative research
  4. Better refinement of a product/service’s positioning
  5. Additional direction on product/service development and modification
  6. More effective promotional communications, copy writing and testing
  7. Improved agency-client relationships
  8. More productive brainstorming activities
  9. Better business plan
  10. Additional perspective on team creation

Full article: Janet Penley, Using Type to Develop and Implement Marketing Strategy

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