The fist Starbucks store in Vietnam will be open next to New World hotel.

When opened Starbucks will solve:

• Trung Nguyen’s issue: inconsistency across stores in the chain
• Coffee Bean and Tea Leaf’s issue: [menu] most drinks are overly sweet
• Gloria Jean’s issue: [menu] tasteless cakes
• Paris Baguette’s issue: the design is too metallic
• Highlands’ issue: humdrum atmosphere, depreciated furniture
• NYDC’s issue: food is overpriced, unsuitable for business
• Tous les Jours’ issue: the focus is on breads and cakes, drinks are not that good
• Local style coffee shop: no non-smoking area, tedious menu