Starbucks – a personal experience

By , January 9, 2013 2:16 pm

The fist Starbucks store in Vietnam will be open next to New World hotel.

When opened Starbucks will solve:

  • Trung Nguyen’s issue: inconsistency across stores in the chain
  • Coffee Bean and Tea Leaf’s issue: [menu] most drinks are overly sweet
  • Gloria Jean’s issue: [menu] tasteless cakes
  • Paris Baguette’s issue: the design is too metallic
  • Highlands’ issue: humdrum atmosphere, depreciated furniture
  • NYDC’s issue: food is overpriced, unsuitable for business
  • Tous les Jours’ issue: the focus is on breads and cakes, drinks are not that good
  • Local style coffee shop: no non-smoking area, tedious menu

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