Gathering visitors, users, pageviews is not enough anymore. Leading internet firms have scaled past their own products to wider ecosystems.
|Product||Scale instrument||How to make money|
|AdSense which can be embedded into any website.||Already|
|The Like button which can be embedded into any website.
eBay also integrated Facebook Want and Own buttons.
|Monetizing user data|
|Amazon||Display products that are not listed on amazon.com itself||First, be the place where people start when they go shopping online|