Blogging, micro-blogging, social news and top social networks (Facebook & Google+) have one prominent feature: followship. Followship is the key to extend our influence and authority on the Internet, namely, the more followers you have, the more widespread your information gets.
The rising power of memes has a different perspective. On the most notorious [I’m trollin’, problemo?] meme-sharing site 9gag.com and its Vietnamese clone cab.vn, follow is not a celebrated feature. As far as my best guess goes, the weight of followship in the trending algorithm is neglectable. What determines the hotness is content that is good and more importantly, framed to match the community’s culture and expectation.
In this case, followship is only mental. Influence not tied to one specific piece of content is only extended to those who remember the poster’s ID. I would ex;pect this mental capability and attention to be limited in quantity.
So, instead of spending time and efforts to build followship on these sites, one can simply post one sensational story and rally the crowd to her own scheme. Template? Nescafé!
At least that’s the mechanical side. @goldscors makes a compelling statement: you can actually mobilize the attentive group (who appreciate your influence) into extending the influence. I would imagine the case as multi-tiered viral: get the elite to spark discussions favorable to you then fuel group-thinking among the rest. Of course, this is of significantly less power than followship and sharing (retweet in Twitter, reblog in Tumblr, submit in Digg).
Even this picture of mine is a meme attempt. Implying we regress is, for all practical purpose, an act of trolling.