- Real identities is the next treasure
- Anything can plug in existing collection of real identities: advertising, market research, insurance, education, real estate, recruitment, pension, legal services, public services… ANYTHING!
- The current most relevant interface/facade for an identity is a profile on a social network
- Facebook owns probably the most powerful publicly-acknowledged identity database. Facebook’s real-time data mining has been scarily accurate.
- Google knows what we search. Facebook knows what we share & whom we connect to.
|Telecommunication carriers||Registered subscribers||Unregistered subscribers|
|Banks||Customers, with transaction information||N/A|
|e-Commerce & e-Payment services||Customer accounts, with transaction informatio||Off-site transactions|
Tien Phong Bank customers
|Readers of VnExpress & digital products
|VNG||123mua & Zing Deal customers||Gamers
Zing Me accounts
Zing News readers
|VCCorp||e-Commerce (including MuaChung) customers||Readers of content products
How to fully utilize the potential of identity? This is a decade-long strategy.