Posts tagged: corporate

Toward Enterprise 2.0 – positioning the 2.0 characteristics in an Enterprise and some suggestions for FPT

By , April 17, 2009 11:04 am

1. Introduction

This article discusses implications behind the adoption of a “2.0” approach to corporate management. This article is built on and extends the introductory discussion of an FPT HR representative on their application of 2.0 to internal communications. It seeks an equivalent position of the 2.0 characteristics within an organization. Basing on this finding, recommendations are given to FPT.

Hi TaiTran,
Ko hiểu youtube có lỗi hay do mạng lởm nên tôi ko trả lời bạn trực tiếp được tại video trên youtube. Quản trị 2.0.
Quản trị 2.0 là khái niệm được FPT nhắc tới bắt đầu từ 2008, đơn giản là ứng dụng 2.0 vào công việc quản trị. Các bạn chắc biết rõ hơn tôi về web 1.0 và 2.0 và biết sự khác biệt giữa 1.0 – tiếp nhận thông tin 1 chiều và 2.0 tăng tính tương tác.
Quản trị 2.0 tương tự:
– Đưa ứng dụng web 2.0 vào việc quản trị. Ví dụ mở các kênh tiếp nhận thông tin từ nhân viên qua blog công ty để lãnh đạo lắng nghe ý kiến nhân viên tốt hơn. Các lãnh đạo tự mở blog cá nhân để chia sẻ về suy nghĩ bản thân, truyền tải thông điệp lãnh đạo (ko nhất thiết trong công việc) để gần hơn với nhân viên và tiếp thu thông tin.
Hiện FPT đang có kênh 2.0 đặc trưng là: Chợ Dưa FSoft – và FLI Blog:, là kênh internet có thể truy cập. Còn các forum, mạng nội bộ khác chỉ dành cho nhân viên FPT. Đặc điểm ẩn danh cho phép nhiều người được nói thẳng nói thật ý kiến và cả các bức xúc của mình trong công việc hay comment thoải mái về các chính sách công ty mà ko sợ lộ mặt.
Những cái này có thể nhiều công ty đã áp dụng như “học thuật” hóa thì được gọi là quản trị 2.0.
Những thông tin khác bạn có thể đọc tại hoặc Mời bạn vào trao đổi! Tks!

vanbich, FPT HR representative

Ông Trương Gia Bình nói về Visky 2.0

2. The position of the 2.0 characteristics

2a. Web 2.0 is about Communication. Is Enterprise 2.0 about Communication?

Basing on the comment from vanbich, the idea of FPT 2.0 is to provide channels and facilities for their employees to communicate with one another and with leaders.

At first, it seems sensible given light that a Web 2.0 product provides platforms for its users to communicate and share information with one another. And users do this with purposes.

Some examples of Web 2.0 products:

Product Effective communication channels Purpose of product creators Main purpose of users
  • Entries
  • Comments
Provide a collaborative blogging platform Share & aggregate knowledge
  • Walls
  • Media
  • Comments on most items
  • B2C: Public Profiles
  • …a few others…
  • Provide means for people to explore one another’s activities
  • Provide technical platform
Explore connections’ activities
  • Verbal comments
  • Non-verbal expression through media and page styling
Provide means for people, especially artists, to show off their interests Express their ego
  • Short messages
  • Provide viral platform
  • Provide technical platform
  • Viralize their contents
  • Quickly update their activities

How are “2.0 communication” and FPT’s explanation linked together?

It’s useful to map the idea:

Comparing Web 2.0 with Enterprise 2.0

Figure 1 – trying mapping web 2.0 product and enterprise 2.0: incorrect

While we see that the total scale of a Web 2.0 product is allow Communication, the total scale of an Enterprise is much larger than that. We want to revise the ‘conventional’ enterprise:

Classic Enterprise

Figure 2 – simplified model of a conventional enterprise

That is the full scale of an Enterprise. Communication plays an important role, but does not take up entirely its operations.

So how do we map it more precisely?

2b. Here is what I visual it: mapping between two 2.0 entities

Firstly, as we know that communication is the main activity of a Web 2.0 product, it is important to find out what is the main activity of an Enterprise. As from figure 2, the main activity of an enterprise is Production and/or Providing Services.

Secondly, it is important to characterize the style of communication in Web 2.0 products so that we can do the same on the style of production of an enterprise.

What best describes “multi-directional” and “decentralized”? It is autonomous. People in the 2.0 sphere communicate autonomously and are responsible for their behaviors.

Combining these two findings, here is what I propose the mapping between a Web 2.0 product and an Enterprise:

Comparing Web 2.0 with Enterprise 2.0

Figure 3 – mapping web 2.0 product and enterprise 2.0

At full scale, the applied 2.0 characteristics does not only involve open and partially anonymous communication, but reach the level of autonomy in production.

3. Some considerations

  1. It’s easier for startups than for an established company.
    Think about Google. It had been famous for its anti-corporate culture at the first days. As the company becomes mature, corporate issues start to emerge.
  2. Does the structure of the company make it reasonable to build autonomous teams/divisions?
  3. Does the culture of the company and the culture of the society make it reasonable to build autonomous teams/divisions?
  4. How ready are the employees, in terms of capability and mentality, to be autonomous?
  5. Autonomous, together with self-directed communication is not new. It traces back to 1970s and Motorola, Xerox, AT&T and so on. However, it might be new to Vietnam.

4. Some recommendations for FPT toward 2.0

  1. Select mature teams to build autonomy
  2. Delayer these teams
  3. Allow (sometimes dramatic) changes in structure, culture and mentality
  4. Allow (sometimes dramatic) changes in personnel management and resource allocation
  5. Treat this as on-going experiment


  1. Bring the “2.0 spirit” to the company as leaders desire
  2. Increase innovation
  3. Reduce cost, especially management overhead
  4. Reduce absenteeism
  5. Identify unofficial leaders of the teams in addition to the existing leadership training program

5. Summary

Changes in production characteristics, rather than sheerly in communication, reflect the full-scale shift within an Enterprise. Analyzing Web 2.0 characteristics leads us to autonomy. Whether and how FPT will implement it is interesting to observe. The implications of recommendations in this article go beyond social media, product management and technology companies to leadership generally.

6. Reflection

It has been challenging and exciting to write this. The excitement was how I can link seemingly scattered parts of my knowledge to form a cohesion piece of consultation – something I love doing. The great challenge lies in the idea of evaluating a big, established, known and loved company. Nevertheless, if I want to learn, first thing first, I must dare the keyboard discussion.

Ambiances to take into accounts

By , February 10, 2009 3:31 am

The three stories that trigger this post

I’ve been occupied with some thoughts resulting from some articles I read or discussions I joined for some time. Here are three of them:

Story 1: focus

AnhHung and I had a discussion in our three blog posts on whether companies would want to pick a direction and fully focus or experiment with their ideas.

Just a quick note: I explicitly express my support for neither, in my post I pointed out where experiment is sensible.

Story 2: the registration form

Here is the story of how changing a button brings $300 million revenues.

I didn’t get it. That was not a small change in “only a button”. That was a major change in flow + database + architecture + graphic design, and it resulted from an R&D result.

With a change at that level, the Product Manager, Business Analyst (if any), System Designer (if any), Project Manager, DBA, Developer should be involved. Why does the article only highlight the designer?

Story 3: prototyping

Today I read about how great products like Gmail and AdSense were born from experiments and thought about where innovation should be placed. Before Paul had done what he did, AdSense had been a laugh, and because he did his experiment, Google had a billions-worth business.

However, some Gmail’s siblings from Labs didn’t make it.

So should they continue their experiments or should they focus?

The points we missed

Comparing different ambiances where the stories took place helped me realize the points we did not take into accounts which could somehow relieve the thoughts in my mind.

1. Type of product

1a. The reason why I put the flow from story 2 on the table was that we once had an issue when a developer changed a flow to make it more convenient for users and changed a form design to make it more attractive without going through the Business Analyst. When I saw the changes I freaked out as the they violated some regulations of the industry and we had to quickly revert the system before releasing to clients. It is not to blame anyone, it is to clearly state that there are might be reasons why something so inconvenient stays in the system.

However, for products that come from new & creative ideas, innovation deserves its space and time. If changes and new features suggestions must go through a lengthy process, two things could arise: the product does not move fast enough and the idea initiators might get frustrated and gradually lose their passion.

1b. Another aspect is whether the product is commercial or customized. Commercial products are offered to a large number of clients, and customized products are usually ordered by specific clients for their use only. For commercial products, the product team to brainstorm improvements and clients’ input take the form of feed backs. For customized products, users’ response can be obtained by taking the product directly to the client.

2. Software methodology

If the team employs Rational Unified Process, changes must go through change management process. If the team goes Agile, changes can be implemented quicker with more clients involvements. Smaller teams might be even more flexible.

If RUP is used then it’s valid to question where the Business Analyst is in a change, but if the process is different, it’s perfectly okay for the web designer to initiate a usability improvement.

3. Corporate type: established or startup

A good example to take is Google itself. There are tales about how open it was and how data was easily accessible and how anti-corporate the team was when the company was still a startup. But now Google is a mature enterprise with corporate hierarchy and naturally enough management practices are in place.

How large the companies are is a big factor in their choosing strategies.

And it’s funny if we compare a public company with 20 thousands employees to a startup with ten people.

4. Era

The time when Gmail took of and the time 6 of her siblings were axed are not the same. 2004 was a good year to start a new service and 2009 is when companies need to cut costs.

5. Position

Lastly, the arguments people brings to a discussion of one topic vary depending on their perspective and position.

For example, the product builder might want to try out with different intiatives, the analyst might want to draw the patterns, the marketer might want to emphasize the position of the brand, the venture capitalist might want to see a business model out of an idea.

It’s fascinating how we have different people with different interests joining together and personally this reminds me that sometimes we can never reach a consensus from a debate.


This entry is meant to organize some fighting thoughts inside my mind and that’s all it should do.

I don’t intend to make a point here, but I hope you enjoyed the articles that I quoted. Here they are again for your convenience:

Jared M. Spool, The $300 Million Button

Paul Buchheit, Communicating with code

About facing life and orientation

By , February 8, 2009 2:06 am

I came across an article on some young people on the edge of building a career.

The article highlights students’ fear of entering corporate environment without an education at at least bachelor level, with a theme of criticizing this way of thinking.

What intrigues me about these students is that, as reported, they were aware of corporate environment challenges while still at school.

With cautious nature, these persons might be effective in identifying risks, thus make them suitable for jobs related to Risk Advisory or Personal Financial Advisory dealing with clients who don’t expect to take big risks in their investments.

Look, I’m no counselor and I might be wrong, but here I am giving examples of how different individuals can fit themselves in positions that brings the best out of them, instead of criticizing them.

With the rising worries of the economic recession, it is not necessary to put more pressure on these students. I believe career orientation should be done in a more empathic way. Showing them the skills they need to train themselves on, for example.

And is it high time we started embracing more diversity?


10 major types of blog

By , July 22, 2008 11:36 am

Major types of blog

Corporate blog

A blog, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations.

An example: Official Google Blog

Product blog

A blog to update for particular products.

Example: Facebook Blog

Professional blog

A blog written for professional research or thought.

Example: Tai Tran’s Blog

Authority blog

A blog about specific topic(s), written by expert(s) in the area(s).

Example: Copy Blogger is a blog guiding you on effective blogging

Community blog

A centralized blog that facilitates communication between a community. This is increasingly replacing forums.

Personal blog

Blog on personal life of the writer.

Tumble blog

A tumblelog is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author’s creations, discoveries, or experiences while providing little or no commentary.

Example: Tai Tran’s Reading Achiever


Blog with very short texts and links.

Example: Tai Tran’s Twitter

Link blog

Blog that only contains links

Types of blog are platform-independent

Blogs are platform-independent. No one prevents you from using WordPress to micro-blog. However, there are recommendations of the platform suitable for each blogging purpose.

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