Posts tagged: cyworld
Yahoo! just released Yahoo! 360plus Vietnam, the blogging platform-social networking hybrid that is expected to replace its Yahoo! 360.
The Vietnamese version is developed based on its HongKong counterpart, and many R&D activities are done in Singapore.
Additionally, Yahoo! is planning to open its office Vietnam, rather than managing remotely from Singapore like currently.
Generally, it takes current features of Yahoo! 360 and merge with functionalities that are common across many blogging platforms.
The server(s) is still located outside Vietnam.
No real innovation has been observed.
It’s worth mentioning that in recent years, Yahoo! has focused more on branding, while Google on products and Facebook on user experience. Result?
About Vietnam market.
There are now 20 million Internet users in Vietnam, most of whom are young people under 25.
The Vietnam market is the 5th largest market of Yahoo!
Vietnamese Internet users depend heavily on Yahoo! Messenger, Yahoo! Mail and Yahoo! 360. The number of Yahoo! 360 accounts is approximately 1 million, comparing with 4 millions users of this service worldwide.
Yahoo! is trying hard to maintain its user base and seek to acquire even more by launching its new platform.
Yahoo!’s competitors in Vietnam
Facebook is increasingly spreading in the English-speaking, tech-savvy communities.
yobanbe from Vina Game
tamtay, a MySpace clone
faceViet, a Facebook clone
Some, frustrated with the buggy 360, have switched to other blogging platforms including blogger, opera, multiply. A small number of techies endorse WordPress
The local ngoisaoblog service
It is very likely that when you key in google.com to your browser, the page is redirected you to the localized Google page of the country where your IP is detected. Oh yeah, unless you’re in the US.
Enjoy this? Localization exists with the hope to bring you more relevant contents.
But what if you want the international or original version of the website?
At least I do.
- Because many terminologies when translated are difficult to understand.
- Because I want international contents.
- Because my browser may not display the localized language correctly by default.
- Or because I don’t understand the language on the localized page!
When I logged in to YouTube today, it redirected me to YouTube Taiwan tw.youtube.com! What? I am not Taiwanese. I speak a little Chinese but I wouldn’t want to surf web in Chinese. I checked my IP: still the Vietnamese ISP. There must have be some mistake in YouTube server. I hope it won’t last for long.
Then I went to Blogger with my cookies cleared and I had to set the language to English again.
Let’s try cyworld.com. Oh, it redirects me to CyWorld Vietnam cyworld.vn
Thanks goodness, Yahoo!, while hosting a Yahoo! Vietnam portal, doesn’t automatically redirect me to the localized page by default.
For Google, this command google.com/ncr brings you to the US version of Google.
For YouTube, I had to go to YouTube UK uk.youtube.com, a page with a language I understand.
I checked CyWord Korea out too by guessing the domain cyworld.co.kr. Ah ha, my guess was correct.
So what then?
Web service providers, I understand that localization is very likely to expand your market. However, not all users want a localized version. Please give your users the option to choose to go to the international version of your page. And when you do, please make it simple like Google did with a command.