Posts tagged: ego

The Wisdom Yahoo! has been equipping Vietnamese users with

By , February 1, 2009 4:31 pm

Introduction

“Yahoo!” almost equals “Internet” in Vietnam.

Yahoo! Messenger, Yahoo! Mail, Yahoo! 360 and Flickr are the four products that lead the market. While Yahoo!’s email market share has slowly been sucked up by Google, all four of them are still dominating. We also talk about Yahoo! 360 Plus and Yahoo! Profile here and there but these 2 shall be covered later.

What’s good about it? The good thing is that the majority of Vietnamese Internet users share the same type of knowledge offered by Yahoo! products.

…which I call Foundation Wisdom.

These might be very obvious and basic. However, I want to list them in a clear manner to reuse them as premise for further brainstorms and discussions.

Foundation Wisdom

1. Free

Just don’t underestimate this point. My director in his fifties was amazed by the fact that there are so many good software for free (he was mentioning Facebook) and my father hadn’t believed in a free thing before I explained how new advertising worked to him.

Now that the younger users (GenY) are used to having things for free.

2. Tolerance to ads

Wow a good thing. They don’t mind seeing ads on their Yahoo! 360 pages or Yahoo! Messenger, so won’t moan about advertisements flying on new sites.

3. Simplicity in achieving a goal

Product makers shouldn’t confuse simplicity in achieving a goal with simplicity in design. We are familiar with praising Google and Apple’s simplicity in design, but what I’m discussing is how simple it is for users to achieve a goal when using your service, especially for the first time.

What is the goal with Yahoo! 360? Write blog entries, read updates, comment, write quick comments. And that’s all. 360 makes it simple for them by offering simple features.

4. Customization

Users love design customization offered in Yahoo! 360 and wishes to see that in any other site.

5. Concepts

Guest book

Users are used to using guest book (or quick comment in 360) as the communication channel.

Confusion: blog and social network

I bet many users are confused between a blogging platform and a social network if they ever care.

Confusion: add friend, follow and subscribe

Many users wouldn’t bother distinguishing “add friend”, “follow” or “subscribe”. 360 offers “add friend” and “subscribe”. 360plus offers “follow” and “subscribe”.

Testimonials

Users are accustomed to writing testimonials for one another. While the initial intention of testimonial is to recommend good attributes of the recommended, many have used this feature to simply express their fondness toward one another.

But nevertheless, they’re familiar with this concept anyway.

Status

Status has always been offered by Yahoo! Messenger. But it takes off with Yahoo! 360 blast. Users don’t only update their status on the blast but utilize it for many short contents: quotes, life philosophy, messages…

It’s a good thing that creativity is encouraged.

Embed

Yahoo! 360 allows media embed and it is a great thing that this rather advanced feature has become known by users.

6. Language

Users are used to a set of languages in Yahoo! products.

i.e. “Quick comment”, not “Wall” or “Scrapbook”. “Testimonial”, not “Recommendation”.

7. Contents

Personal and emotional

Many Vietnamese users use 360 for personal purpose and chiefly write about their emotions and relationships.

Page view

Many write for page views and use page views as the only metric to measure success of contents.

Celebrity gossips

Some of the hottest blogs in Vietnamese attribute to hot news that center celebrity gossips, sex-related topics.

Briefly, how to take advantage of this

1. User education doesn’t have to start from scratch

Make use of their current knowledge. Build your education on that.

You can even set an ego gift for your customers. Make them feel like after using your service, their level of technological insights has been improved. This, firstly, makes them feel good about themselves. Next, imagine your users proudly educate others about a new service and become a guru in their friends’ eyes. This further boosts their satisfaction.

2. Make it simple for users to achieve their goal

Good, no need to throw advanced features to users in the first launch. What needs done is the core feature(s) that bring(s) most values to users.

Rule of thumb: users’ patience toward complexity proportionates to the value of the goal to them.

3. Colorful design and profile layout customization

Colorful design is a must. And being colorful is not mutual exclusive to simplicity.

While customization is not relevant to some types of services such as social news, it’s recommended to provide the ability to customize one’s profile.

4. Language

Exploit the set of language from legacy Yahoo! products.

5. Concepts

Exploit the set of concepts from legacy Yahoo! products. If you have to introduce new concepts, find way to introduce it with the language users are familiar with.

6. Make it personal and emotional

7. Don’t (have to) host contents, but be a platform to spread contents

Good is embed exists. Better is users are familiar with it.

What it means here is that you don’t have to host original contents, but need to build platforms that media can be embedded in and focus on how to allow such contents to be spread on by your service.

The e-Learning 2.0 experience

By , August 22, 2008 3:29 am

The blog craze started in 2004, MySpace came out in 2002. From then till now, Web 2.0 has penetrated deeply into our lives.

You may have heard the buzz: it’s all about communications, exchange information and expressing the ego.

Have you thought of utilizing all those things for learning?

Recently I’ve been very aggressive on the net to see how we can use the applications for learning, and here I am with my key findings:

The requirements

Let’s imagine a very familiar study scenario: you’re assigned into a group to do a research on topic X.

Traditionally, the group would rely on emails, phone calls and IM to communicate and collaborate. Have you found these media difficult to classify your information?

This is how I would use Web 2.0 for learning

1. Search for information with Search EngineS

Obviously, information searching starts with search engines.

I have some hints for this:

  1. Don’t just use Google. Try Yahoo! search, Live search, Ask search and other engines. They give different results and thus, relevant information might be found from ones other than Google
  2. Try Google on different region settings. google.com/ncr (international version) yields different results from google.com.vn
  3. Try different keywords and keyword combination. Also, exploit the operators
  4. Also search for images. At least Google, Yahoo! and Live support this. Images are useful for illustrating your ideas and, in some cases, give you additional information.

Watch a slide show on Google services:


2. Ask your questions

Use Q&A service such as LinkedIn Answers to ask questions and receive information from professionals.

Watch a video explaining LinkedIn

[gv data=”http://www.youtube.com/v/RXVcq7Xg6JU”][/gv]

3. Make information comes to you with RSS

Normally you go out for information. Think about making information come to you?

Use RSS for this.

Watch a video explaining RSS

[gv data=”http://www.youtube.com/v/AwtmOPdrEL8″][/gv]

For example, if I’m looking for “globalization”, I would take these steps

  1. Go to wordpress.com/tags/globalization
  2. Get the RSS of this tag
  3. Subscribe the RSS into a feed reader like Google Reader

Then check with the feed reader everyday to see if relevant information comes in.

You can also use Yahoo! Pipes to aggregate the feeds. Click here to view videos on Yahoo! Pipes

Try exploring different sources of information you can use this trick.

4. Share links with bookmark-sharing sites

If I encounter useful webpages, I would want to share it with my group mates.

Using email would bury the link under heaps of other information. Sharing through IM stands the risk of losing the message when the program lags.

So I would bookmark the site using del.icio.us and use the function “links for friend” to share the link.

Watch a video explaining del.icio.us

[gv data=”http://www.youtube.com/v/r9s5hc3MJZo”][/gv]

5. Blog your group’s findings on group-blog powered platform

WordPress supports multiple-author. I would want our group members to blog our research everyday on our blog. This is not superficial. It helps us

  1. Collect information, thoughts, findings, analysis and intermediate conclusions
  2. Track each member’s progress
  3. Present to the lecturer our growth

5b. Share micro details

This is optional though. Some information might be very detailed and we want quick sharing methods. I would connect my mobile phone to Twitter and quickly update my thoughts on the way.

Watch a video explaining Twitter

[gv data=”http://www.youtube.com/v/ctXq1mKL7tk”][/gv]

6. Schedule activities with Calendars

Schedule activities such as meetings, field trips with Google Calendar

7. Watch and learn

Go to Youtube, not to entertain, but to learn from podcasters on the topic.

For example, this video is useful to understand Web 2.0

[gv data=”http://www.youtube.com/v/5nN-U0sDZNc”][/gv]

8. Compose Collaboratively

Use Google Docs to compose the documents. This is very convenient in such that

  1. No email chain flying around
  2. Single repository of document
  3. Better version control
  4. Many collaborators do the job concurrently

Watch a video explaining Google Docs

[gv data=”http://www.youtube.com/v/eRqUE6IHTEA”][/gv]

9. Build wiki to store develop information knowledge

Wiki is great to understand new concepts and link the information to get the big picture.

Watch a video explaining Wiki

[gv data=”http://www.youtube.com/v/hczDZXPfYn8″][/gv]

10. Relationship building

Facebook is good to build relationship with your work mates.

11. Publish your research

Publish your research as presentations on slideshare or documents on scribd to share your knowledge engage in discussion on the topic.

12. Consolidate them all into one page

There are just so much!

How’re you gonna navigate around them all?

Well, one solution is to use a homepage service like netvibes to put all these services together.

Why all these?

Too complicated? Well here are the reasons why I would do it this way

  1. Better organization of information. No email confusion
  2. Exhaustive analysis. You write on the way so no information is missed
  3. Better collaboration
  4. Man, isn’t it fun?

I know it would be much easier for you just to email. But how much time have you spent searching for information later on? I’d rather spend the time to get things organized first, then make it easier later to focus more on creating contents.

And I’m pretty sure of one thing: just next year, this entry will be outdated because many new services will come out. Semantic web, mobile apps are just a few to predict.

It’s not a fashionable fad or a time-killer, it’s a shift in the way we can be more effective. Do you want to miss the train trend?

Digital Divide

But you know, all these will never happen if digital divide hasn’t been closed.

Technology proficiency and more importantly, community habit is a big gap. I want my team to do so, but other teams may not, so some of my team members may argue “why do we have to!”

With the internet connection speed in Vietnam, using Google Docs et al is insane.

Today, a world that is flat is till a romantic dream for me.

Resources

I’ve already tried out these services. Kindly see mine as example of how things may end up evolve: taitran.com/blog/resources

The e-Learning 2.0 experience

By , July 23, 2008 3:29 am

The blog craze started in 2004, MySpace came out in 2002. From then till now, Web 2.0 has penetrated deeply into our lives.

You may have heard the buzz: it’s all about communications, exchange information and expressing the ego.

Have you thought of utilizing all those things for learning?

Recently I’ve been very aggressive on the net to see how we can use the applications for learning, and here I am with my key findings:

The requirements

Let’s imagine a very familiar study scenario: you’re assigned into a group to do a research on topic X.

Traditionally, the group would rely on emails, phone calls and IM to communicate and collaborate. Have you found these media difficult to classify your information?

This is how I would use Web 2.0 for learning

1. Search for information with Search EngineS

Obviously, information searching starts with search engines.

I have some hints for this:

  1. Don’t just use Google. Try Yahoo! search, Live search, Ask search and other engines. They give different results and thus, relevant information might be found from ones other than Google
  2. Try Google on different region settings. google.com/ncr (international version) yields different results from google.com.vn
  3. Try different keywords and keyword combination. Also, exploit the operators
  4. Also search for images. At least Google, Yahoo! and Live support this. Images are useful for illustrating your ideas and, in some cases, give you additional information.

2. Ask your questions

Use Q&A service such as LinkedIn Answers to ask questions and receive information from professionals.

3. Make information comes to you with RSS

You go out for information. Think about making information come to you?

Use RSS for this.

[gv data=”http://www.youtube.com/v/AwtmOPdrEL8″][/gv]

For example, if I’m looking for “globalization”, I would do this steps

  1. Go to wordpress.com/tags/globalization
  2. Get the RSS of this tag
  3. Subscribe the RSS into a feed reader like Google Reader

Then check with the feed reader everyday to see if relevant information comes in.

You can also use Yahoo! Pipes to aggregate the feeds. Click here to view videos on Yahoo! Pipes

Try exploring different sources of information you can use this trick.

4. Share links with bookmark-sharing sites

If I encounter useful webpages, I would want to share it with my group mates.

Using email would bury the link under heaps of other information. Sharing through IM stands the risk of losing the message when the program lags.

So I would bookmark the site using del.icio.us and use the function “links for friend” to share the link.

[gv data=”http://www.youtube.com/v/r9s5hc3MJZo”][/gv]

5. Blog your group’s findings on group-blog powered platform

WordPress supports multiple-author. I would want our group members to blog our research everyday on our blog. This is not superficial. It helps us

  1. Collect information, thoughts, findings, analysis and intermediate conclusions
  2. Track each member’s progress
  3. Present to the lecturer our growth

5b. Share micro details

This is optional though. Some information might be very detailed and we want quick sharing methods. I would connect my mobile phone to Twitter and quickly update my thoughts on the way.

[gv data=”http://www.youtube.com/v/ctXq1mKL7tk”][/gv]

6. Schedule activities with Calendars

Schedule activities such as meetings, field trips with Google Calendar

7. Watch and learn

Go to Youtube, not to entertain, but to learn from podcasters on the topic.

For example, this this video
[gv data=”http://www.youtube.com/v/5nN-U0sDZNc”][/gv]

8. Compose Collaboratively

Use Google Docs to compose the documents. This is very convenient in such that

  1. No email chain flying around
  2. Single repository of document
  3. Better version control
  4. Many collaborators do the job concurrently

[gv data=”http://www.youtube.com/v/eRqUE6IHTEA”][/gv]

9. Build wiki to store develop information knowledge

Wiki is great to understand new concepts and link the information to get the big picture.

[gv data=”http://www.youtube.com/v/hczDZXPfYn8″][/gv]

10. Relationship building

Facebook is good to build relationship with your work mates.

11. Publish your research

Publish your research as presentations on slideshare or documents on scribd to share your knowledge engage in discussion on the topic.

12. Consolidate them all into one page

There are just so much!

How’re you gonna navigate around them all?

Well, one solution is to use a homepage service like netvibes to put all these services together.

Why all these?

Too complicated? Well here are the reasons why I would do it this way

  1. Better organization of information. No email confusion
  2. Exhaustive analysis. You write on the way so no information is missed
  3. Better collaboration
  4. Man, isn’t it fun?

I know it would be much easier for you just to email. But how much time have you spent searching for information later on? I’d rather spend the time to get things organized first, then make it easier later to focus more on creating contents.

And I’m pretty sure of one thing: just next year, this entry will be outdated because many new services will come out. Semantic web, mobile apps are just a few to predict.

It’s not a fashionable fad or a time-killer, it’s a shift in the way we can be more effective. Do you want to miss the train trend?

Digital Divide

But you know, all these will never happen if digital divide hasn’t been closed.

Technology proficiency and more importantly, community habit is a big gap. I want my team to do so, but other teams may not, so some of my team members may argue “why do we have to!”

With the internet connection speed in Vietnam, using Google Docs et al is insane.

Today, a world that is flat is till a romantic dream for me.

Resources

I’ve already tried out these services. Kindly see mine as example of how things may end up evolve: taitran.com/blog/resources

36 Reasons why people Word-of-Mouth

By , January 26, 2008 11:26 am

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