Gathering visitors, users, pageviews is not enough anymore. Leading internet firms have scaled past their own products to wider ecosystems.
| Product |
Scale instrument |
How to make money |
| Google |
AdSense which can be embedded into any website. |
Already |
| Facebook |
The Like button which can be embedded into any website.
eBay also integrated Facebook Want and Own buttons. |
Monetizing user data |
| Amazon |
Display products that are not listed on amazon.com itself |
First, be the place where people start when they go shopping online |
A comment on criticism by Carly Fiorina and Gordon Bethune.
The biggest challenge to Facebook right now is going mobile.
Effectively, Facebook is still in product development phase. It needs a war-time leader, a geek not a slick businessman.
The mobile app, mobile ecosystem industry is still growing without an emergence of a dominant giant. How many business CEO are there who are experienced to run a mobile company?
Mark would do well to take the advice of people who have done it before…
Carly Fiorina
Finance
| 
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Facebook’s issues:
- Photo innovation has been slowed
- The heat from Pinterest
- Finds it hard to provide photo experience on mobile (even with Snaptu team)
Thus the acquisition.
- Lightbox doesn’t load on slower machines.
- I can’t press Page Down to view the comments, need to touch the mouse. Using mouse links to Repetitive Strain Injury.
- I can’t press End to scroll all the way down to the box where I can add my comment.
- While Facebook photos are resized to 720×540 standard, many other products which blindly imitate Lightbox implementation may host tall images and such images won’t fit in the screen. Lightbox makes it a lot harder to view the image.
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