Case study: how not to sell to the seasoned
Comments (1) “If those web service providers want me, they should drop the phrase ‘additional services’ in their marketing pitch. No matter what, ‘additional’ gives me the impression that I have to pay additional fee. We elderly have been through enough to be tempted by ambiguous sales techniques. Be frank about what we customers get.”
commented my father when I explain additional services to default mobile subscriptions to him.
Themocracy