Click here to read the criticism thrown toward Eric Schmidt, CEO of Google.
This story is a good case study we can take to look into horizontal corporate communication.
In many companies, conflicts usually arise between “cold-hearted” business decision makers and “burning-with-enthusiasm” inventors.
Business decision makers are usually criticized by more technical-oriented co-workers that the first group is usually so ruthless.
The truth is a company needs different balancing forces to keep going forward. Products stemmed from ideas are crucial to any firm, but the firm also needs to make profit.
The story I cited is good in a way that: it shows the flaming pressure (in this case, public criticism of a stakeholder toward CEO) under which leaders face, something leaders often choose to communicate with their subordinates in more pleasant ways.
So what’s the moral?
1. The blue time of recession is a good excuse for people to come together and elicit more empathy.
2. Hard-skill oriented workers can choose to be more politics-savvy, and know more of how organizations operate.
3. Leaders can choose to be more direct and open, even in darkest times. Daniel Roth’s success story is a good example.
Good luck everyone.
for Sam, Noa, Suzanne, Marie and Devina
I’m quite surprised personal growth of users seems to be underrated in discussions, if any, on Vietnamese web services.
Thoughts on personal growth answer the question “What to do with users as they grow”.
There are different aspects in the growth of a person.
A person grows up over time and be more mature. As they grow mature, these may change:
- Buying power
- Defense against advertisements
A high school student can find part-time job. A college student becomes a professional after graduation.
Young users don’t remain young forever.
There will be new generations.
Case study: Facebook. Many first Facebook users from Ivy then became professionals and they continue to invite their colleagues to use the service. Facebook grew to satisfy college students, working people and then high school students as well.
Users will be more adept in their technology knowledge and skills over time. Here is one example.
Users will be more proficient in command of foreign language(s).
As a person grows, her relationship changes: single to in a relationship then married then expected then with children.
Their procurement needs, time and attention change accordingly.
Briefly, what to do with it
- Consider this in any product plan and business model
- Does your product satisfy users from different ranges of age? Do you want your product to?
- Offer your products in integrated packages. Establish partnership and outsource