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By TaiTran, May 4, 2009 11:55 am

The previous article of mine sketched the architecture of Facebook’s business.

Bloomberg recently detailed how advertising, the main source of income, is done on Facebook.

Generally, some points from a business perspective can be drawn from this:

1. Facebook turns market research from “push” to “pull”. Facebook users, who respectively are businesses’ consumers, are given the platform and are tempted to share their preferences in lifestyle without being directly asked by market research people.
2. Lesson: while Sandberg affirmed “You want to target everyone? We can give you that“, more luxury products/services have higher chance to win than convenient goods. The reason is that people (consumers) usually associate themselves with things they believe make them perceived by their connections as connoisseur. Coca cola is a nice exception to this, partly because it is one of the most expensive brands in the world.
3. Effects of relationship-centric of Facebook
   • Segment the market for businesses. People with similar demographic characteristics can be grouped together. It is more difficult to do so on ego-centric networks like MySpace
   • People are influenced by their friends and families. Marketing techniques using social and psychological influence can be used

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By TaiTran, April 10, 2009 12:59 pm

Barcamp Hanoi 2009 will be held on April 19, from 8.30 AM to 5.00 PM at RMIT International University, Hanoi campus – 2/2C Van Phuc Compound, Kim Ma street, Hanoi.

Topics may include, but are not limited to: online services, social media, startups, UI design, entrepreneurship, VC, Web 2.0 technologies, online marketing, online advertising, online payment, e-commerce, open source software, hardware hacking, robotics, mobile computing, bioinformatics, programming languages, even the future of technology or global issues.

REGISTER FREE HERE: http://www.barcamphanoi.org/?page_id=10&lang=en
WANT TO SPONSOR US: http://www.barcamphanoi.org/?page_id=12&lang=en

As a part of the community building process, we’re looking for people to help spread the word about the event.

SO WHAT CAN YOU DO?

* Add a badge to your websites or blogs (http://www.barcamphanoi.org/?page_id=130&lang=en)
* Write blog entries about Barcamp and Barcamp Hanoi 2009 (What is Barcamp?, Information about Barcamp Hanoi 2009, Sponsor for Barcamp Hanoi,…)
* Spread information about Barcamp Hanoi 2009 to people who may concern, maybe via IM, Discussion groups, Email, Twitter, Facebook,…

That would help us alot and make Barcamp Hanoi even more successful.

Thank you so much, we greatly appreciate what you do for Barcamp Hanoi.

***

Hội thảo công nghệ mở Barcamp Hanoi 2009 sẽ được tổ chức vào ngày 19/4, từ 8.30 sáng đến 5.00 chiều tại trường Đại học Quốc tế RMIT, cơ sở Hà Nội – 2/2C khu Ngoại giao đoàn Vạn Phúc, đường Kim Mã, Hà Nội.

Chủ đề không giới hạn, có thể bao gồm: Dịch vụ trực tuyến, social media, startups, thiết kế giao diện người dùng, entrepreneurship, Đầu tư mạo hiểm, Các công nghệ Web 2.0, marketing trực tuyến, quảng cáo trực tuyến, thanh toán trực tuyến, thương mại điện tử, phần mềm mã nguồn mở, hardware hacking, robotics, mobile computing, bioinformatics, các ngôn ngữ lập trình, công nghệ tương lai, các vấn đề toàn cầu…

ĐĂNG KÝ THAM DỰ TỰ DO TẠI ĐÂY: http://www.barcamphanoi.org/?page_id=10
TÀI TRỢ CHO SỰ KIỆN NÀY: http://www.barcamphanoi.org/?page_id=12

Là một phần của quá trình xây dựng cộng đồng, rất mong các bạn giúp đỡ quảng bá sự kiện này đến những người quan tâm.

BẠN CÓ THỂ LÀM GÌ ĐỂ GIÚP ĐỠ BARCAMP HANOI?

* Thêm phù hiệu Barcamp Hanoi vào website hay blog của bạn. (http://www.barcamphanoi.org/?page_id=130)
* Viết blog về Barcamp Hanoi (Barcamp là gì?, Thông tin về Barcamp Hanoi 2009, Tài trợ cho Barcamp Hanoi,…)
* Gửi địa chỉ trang web này và giới thiệu với những người có thể quan tâm, có thể qua Yahoo! Messenger, Email, Forum, Twitter, Facebook,…

Việc này sẽ giúp những người tổ chức rất nhiều và làm cho sự kiện thành công hơn nữa.

Cảm ơn các bạn, chúng tôi thật sự rất cảm kích những gì bạn làm cho Barcamp Hanoi.

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By TaiTran, March 24, 2009 12:21 pm

1. Facebook Fan Page turns out to be their depot for businesses.

See the URL facebook.com/business/dashboard/

A quick note that interaction with pages is the only thing you can’t put a privacy setting on. This is a rather aggressive move of Facebook.

2. Facebook redesigned its Fan Page to take after Profile layout

• Save the time to learn how to manage Pages for owners
• Save the time to learn how to interact with Pages for users, respectively businesses’ customers
• Increase interactions between users (customers) and Pages (business owners)

3. Facebook redesigned its homepage which gives more space coverage to applications. The more applications monetize, the more Facebook earns commissions.

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By TaiTran, March 24, 2009 11:45 am

My caution toward Google was unnecessary and over-acting.

Google has increased their involvement in Vietnam online market by investing in the infrastructure and services. I consider load time is a quality of service.

Yahoo! is extending their presence by marketing and education efforts.

Friendster is crawling in through localization and services.

Meanwhile, Microsoft hasn’t shown a visible sign of interest in monetizing the Vietnam online market. It’s understandable as they’re putting efforts on the competition against Google and Mozilla.

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By TaiTran, January 16, 2009 11:20 am

1. Platform for (1.0 – 1.5) product marketing
2. Platform for keeping the heat of singers
3. Platform for boosting, measuring and managing consumer (music purchasers) loyalty
4. Platform for viral marketing
5. Platform for fan pages

Just my quick thoughts.