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By TaiTran, April 17, 2009 11:04 am

1. Introduction

This article discusses implications behind the adoption of a “2.0″ approach to corporate management. This article is built on and extends the introductory discussion of an FPT HR representative on their application of 2.0 to internal communications. It seeks an equivalent position of the 2.0 characteristics within an organization. Basing on this finding, recommendations are given to FPT.

Hi TaiTran,
Ko hiểu youtube có lỗi hay do mạng lởm nên tôi ko trả lời bạn trực tiếp được tại video trên youtube. Quản trị 2.0.
Quản trị 2.0 là khái niệm được FPT nhắc tới bắt đầu từ 2008, đơn giản là ứng dụng 2.0 vào công việc quản trị. Các bạn chắc biết rõ hơn tôi về web 1.0 và 2.0 và biết sự khác biệt giữa 1.0 – tiếp nhận thông tin 1 chiều và 2.0 tăng tính tương tác.
Quản trị 2.0 tương tự:
- Đưa ứng dụng web 2.0 vào việc quản trị. Ví dụ mở các kênh tiếp nhận thông tin từ nhân viên qua blog công ty để lãnh đạo lắng nghe ý kiến nhân viên tốt hơn. Các lãnh đạo tự mở blog cá nhân để chia sẻ về suy nghĩ bản thân, truyền tải thông điệp lãnh đạo (ko nhất thiết trong công việc) để gần hơn với nhân viên và tiếp thu thông tin.
Hiện FPT đang có kênh 2.0 đặc trưng là: Chợ Dưa FSoft – chodua.com và FLI Blog: fli.fpt20.com, là kênh internet có thể truy cập. Còn các forum, mạng nội bộ khác chỉ dành cho nhân viên FPT. Đặc điểm ẩn danh cho phép nhiều người được nói thẳng nói thật ý kiến và cả các bức xúc của mình trong công việc hay comment thoải mái về các chính sách công ty mà ko sợ lộ mặt.
Những cái này có thể nhiều công ty đã áp dụng như “học thuật” hóa thì được gọi là quản trị 2.0.
Những thông tin khác bạn có thể đọc tại fli.fpt20.com hoặc chodua.com. Mời bạn vào trao đổi! Tks!

vanbich, FPT HR representative

Ông Trương Gia Bình nói về Visky 2.0

2. The position of the 2.0 characteristics

2a. Web 2.0 is about Communication. Is Enterprise 2.0 about Communication?

Basing on the comment from vanbich, the idea of FPT 2.0 is to provide channels and facilities for their employees to communicate with one another and with leaders.

At first, it seems sensible given light that a Web 2.0 product provides platforms for its users to communicate and share information with one another. And users do this with purposes.

Some examples of Web 2.0 products:

How are “2.0 communication” and FPT’s explanation linked together?

It’s useful to map the idea:

Figure 1 – trying mapping web 2.0 product and enterprise 2.0: incorrect

While we see that the total scale of a Web 2.0 product is allow Communication, the total scale of an Enterprise is much larger than that. We want to revise the ‘conventional’ enterprise:

Figure 2 – simplified model of a conventional enterprise

That is the full scale of an Enterprise. Communication plays an important role, but does not take up entirely its operations.

So how do we map it more precisely?

2b. Here is what I visual it: mapping between two 2.0 entities

Firstly, as we know that communication is the main activity of a Web 2.0 product, it is important to find out what is the main activity of an Enterprise. As from figure 2, the main activity of an enterprise is Production and/or Providing Services.

Secondly, it is important to characterize the style of communication in Web 2.0 products so that we can do the same on the style of production of an enterprise.

What best describes “multi-directional” and “decentralized”? It is autonomous. People in the 2.0 sphere communicate autonomously and are responsible for their behaviors.

Combining these two findings, here is what I propose the mapping between a Web 2.0 product and an Enterprise:

Figure 3 – mapping web 2.0 product and enterprise 2.0

At full scale, the applied 2.0 characteristics does not only involve open and partially anonymous communication, but reach the level of autonomy in production.

3. Some considerations

1. It’s easier for startups than for an established company.
   Think about Google. It had been famous for its anti-corporate culture at the first days. As the company becomes mature, corporate issues start to emerge.
2. Does the structure of the company make it reasonable to build autonomous teams/divisions?
3. Does the culture of the company and the culture of the society make it reasonable to build autonomous teams/divisions?
4. How ready are the employees, in terms of capability and mentality, to be autonomous?
5. Autonomous, together with self-directed communication is not new. It traces back to 1970s and Motorola, Xerox, AT&T and so on. However, it might be new to Vietnam.

4. Some recommendations for FPT toward 2.0

1. Select mature teams to build autonomy
2. Delayer these teams
3. Allow (sometimes dramatic) changes in structure, culture and mentality
4. Allow (sometimes dramatic) changes in personnel management and resource allocation
5. Treat this as on-going experiment

Benefits:

1. Bring the “2.0 spirit” to the company as leaders desire
2. Increase innovation
3. Reduce cost, especially management overhead
4. Reduce absenteeism
5. Identify unofficial leaders of the teams in addition to the existing leadership training program

5. Summary

Changes in production characteristics, rather than sheerly in communication, reflect the full-scale shift within an Enterprise. Analyzing Web 2.0 characteristics leads us to autonomy. Whether and how FPT will implement it is interesting to observe. The implications of recommendations in this article go beyond social media, product management and technology companies to leadership generally.

6. Reflection

It has been challenging and exciting to write this. The excitement was how I can link seemingly scattered parts of my knowledge to form a cohesion piece of consultation – something I love doing. The great challenge lies in the idea of evaluating a big, established, known and loved company. Nevertheless, if I want to learn, first thing first, I must dare the keyboard discussion.

Comments (1)

By TaiTran, February 1, 2009 2:06 pm

“If those web service providers want me, they should drop the phrase ‘additional services’ in their marketing pitch. No matter what, ‘additional’ gives me the impression that I have to pay additional fee. We elderly have been through enough to be tempted by ambiguous sales techniques. Be frank about what we customers get.”

commented my father when I explain additional services to default mobile subscriptions to him.

Comments (4)

By TaiTran, August 18, 2008 11:55 pm

In Vietnam where I’m living, Yahoo! Messenger is the most popular IM service. Like most Vietnamese, I started communicating through IM with Yahoo! Messenger.

In 2006, my account has reached its maximum number of friends an account can add: 300.

My Yahoo! 360, Yahoo’s blogger service also limits to 300 and I always have a hard time managing my friend list. I had to work around by configuring registry to allow multiple Y!M instances to run at once.

So my concern when registering for any social network or IM service is the maximum number of friends an account can add.

And here’s the current data:

5,000 for Facebook. This is sufficient for me, till now.

600 for Windows Live Messenger. Still not enough, as my connections now have passed 1,000.

300 for Yahoo! Messenger and Yahoo! 360. I can’t live with this cap.

No statistics for Gtalk

1,000 for Yahoo! 360plus Vietnam. However, “add friend” in this service doesn’t work in the standard way since friend adding is one-way: doesn’t require confirmation, doesn’t show vice versa.

2,000 for Twitter. I haven’t planned to reach that number just yet.

So what platform are you on? Have you reached the cap in your friend list? If yes, what have you done to solve the issue?

Comments (2)

By TaiTran, August 7, 2008 12:13 pm

Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.

• 30Mb attachment, 3 times as much as that of Yahoo! Mail
• Server in Vietnam so bottle-neck effect is eliminated.

Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported

• Unlimited storage
• POP3
• Screen capture
• e-cards
• Music embed. This is a smart move to integrate with products together.

When I logged in using Safari, the message “System is busy” pops out. I retried with Firefox and it went well. The message looks like a facade to the incompatibility of many browsers.

My prediction is that many users will utilize this service as a music-sharing channel.

Will you explore this email service?