I’d suspected that Facebook is moving fast toward monetization.
But Sheryl Sandberg’s confirmation that Facebook has been profitable for 5 consecutive quarters still comes as a nice surprise.
Nevertheless, considering this model, where all the money has been generated is not much a question.
Where else has Facebook been making money on? Will Social Search come next? Will Facebook do Data Mining behind the scene?
My first fortnight in Sydney passed and the only social media entity I’m surrounded by is neither Google, Yahoo nor Twitter, but Facebook.
My experience with the University of New South Wales confirms my hypothesis on the Viralization of Facebook:
In UNSW we have over 100 clubs and societies. Student activities and career orientation programs here are organized make use of Facebook as a platform for announcements, discussions, networking and to some extent, information storage.
Newly arrived students are inevitably invited to create a Facebook account, connect to others and join many of the student groups.
Influencers are ubiquitous. And they’re not necessarily the tech-savvy; mainly, they have something to share.
Around 2,600,000 Australian are in Australian network, around 12% of the whole population of Australia.
A quick check on Alexa shows that Facebook is ranking 3rd in Australia, only after the two Google’s properties. Considering their popularity and potential to dominate the web further, I’m not surprised if Facebook wants to shift from relationship-centric to content-centric.
“Twitter is a stream. Facebook is both a stream and a stopping point (but mostly a stream). Your blog is a stopping point pretending to be a stream.”
Chris Brogan, Of Streams and Stopping Points
Flickr is a stopping point. Tumblr is a stream (Tumblr has become a visual publishing / bookmarking site of some sort (1) ).
Forums are stopping points. “Latest posts” on forum headers are streams.
A news article is a stopping point. Twitter-powered news are streams. Mixx front page is a stream of stopping points.
A Facebook album is a stopping point. Facebook Live Feed is a stream.
A Google search result is a collection of introductions to stopping points. Amazon’s recommendation is a stream.
Streams of publications
Streams of news information
Streams of connections’ activities
Streams of sales
(1) by Duy Doan