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By TaiTran, April 17, 2009 11:04 am

1. Introduction

This article discusses implications behind the adoption of a “2.0″ approach to corporate management. This article is built on and extends the introductory discussion of an FPT HR representative on their application of 2.0 to internal communications. It seeks an equivalent position of the 2.0 characteristics within an organization. Basing on this finding, recommendations are given to FPT.

Hi TaiTran,
Ko hiểu youtube có lỗi hay do mạng lởm nên tôi ko trả lời bạn trực tiếp được tại video trên youtube. Quản trị 2.0.
Quản trị 2.0 là khái niệm được FPT nhắc tới bắt đầu từ 2008, đơn giản là ứng dụng 2.0 vào công việc quản trị. Các bạn chắc biết rõ hơn tôi về web 1.0 và 2.0 và biết sự khác biệt giữa 1.0 – tiếp nhận thông tin 1 chiều và 2.0 tăng tính tương tác.
Quản trị 2.0 tương tự:
- Đưa ứng dụng web 2.0 vào việc quản trị. Ví dụ mở các kênh tiếp nhận thông tin từ nhân viên qua blog công ty để lãnh đạo lắng nghe ý kiến nhân viên tốt hơn. Các lãnh đạo tự mở blog cá nhân để chia sẻ về suy nghĩ bản thân, truyền tải thông điệp lãnh đạo (ko nhất thiết trong công việc) để gần hơn với nhân viên và tiếp thu thông tin.
Hiện FPT đang có kênh 2.0 đặc trưng là: Chợ Dưa FSoft – chodua.com và FLI Blog: fli.fpt20.com, là kênh internet có thể truy cập. Còn các forum, mạng nội bộ khác chỉ dành cho nhân viên FPT. Đặc điểm ẩn danh cho phép nhiều người được nói thẳng nói thật ý kiến và cả các bức xúc của mình trong công việc hay comment thoải mái về các chính sách công ty mà ko sợ lộ mặt.
Những cái này có thể nhiều công ty đã áp dụng như “học thuật” hóa thì được gọi là quản trị 2.0.
Những thông tin khác bạn có thể đọc tại fli.fpt20.com hoặc chodua.com. Mời bạn vào trao đổi! Tks!

vanbich, FPT HR representative

Ông Trương Gia Bình nói về Visky 2.0

2. The position of the 2.0 characteristics

2a. Web 2.0 is about Communication. Is Enterprise 2.0 about Communication?

Basing on the comment from vanbich, the idea of FPT 2.0 is to provide channels and facilities for their employees to communicate with one another and with leaders.

At first, it seems sensible given light that a Web 2.0 product provides platforms for its users to communicate and share information with one another. And users do this with purposes.

Some examples of Web 2.0 products:

How are “2.0 communication” and FPT’s explanation linked together?

It’s useful to map the idea:

Figure 1 – trying mapping web 2.0 product and enterprise 2.0: incorrect

While we see that the total scale of a Web 2.0 product is allow Communication, the total scale of an Enterprise is much larger than that. We want to revise the ‘conventional’ enterprise:

Figure 2 – simplified model of a conventional enterprise

That is the full scale of an Enterprise. Communication plays an important role, but does not take up entirely its operations.

So how do we map it more precisely?

2b. Here is what I visual it: mapping between two 2.0 entities

Firstly, as we know that communication is the main activity of a Web 2.0 product, it is important to find out what is the main activity of an Enterprise. As from figure 2, the main activity of an enterprise is Production and/or Providing Services.

Secondly, it is important to characterize the style of communication in Web 2.0 products so that we can do the same on the style of production of an enterprise.

What best describes “multi-directional” and “decentralized”? It is autonomous. People in the 2.0 sphere communicate autonomously and are responsible for their behaviors.

Combining these two findings, here is what I propose the mapping between a Web 2.0 product and an Enterprise:

Figure 3 – mapping web 2.0 product and enterprise 2.0

At full scale, the applied 2.0 characteristics does not only involve open and partially anonymous communication, but reach the level of autonomy in production.

3. Some considerations

1. It’s easier for startups than for an established company.
   Think about Google. It had been famous for its anti-corporate culture at the first days. As the company becomes mature, corporate issues start to emerge.
2. Does the structure of the company make it reasonable to build autonomous teams/divisions?
3. Does the culture of the company and the culture of the society make it reasonable to build autonomous teams/divisions?
4. How ready are the employees, in terms of capability and mentality, to be autonomous?
5. Autonomous, together with self-directed communication is not new. It traces back to 1970s and Motorola, Xerox, AT&T and so on. However, it might be new to Vietnam.

4. Some recommendations for FPT toward 2.0

1. Select mature teams to build autonomy
2. Delayer these teams
3. Allow (sometimes dramatic) changes in structure, culture and mentality
4. Allow (sometimes dramatic) changes in personnel management and resource allocation
5. Treat this as on-going experiment

Benefits:

1. Bring the “2.0 spirit” to the company as leaders desire
2. Increase innovation
3. Reduce cost, especially management overhead
4. Reduce absenteeism
5. Identify unofficial leaders of the teams in addition to the existing leadership training program

5. Summary

Changes in production characteristics, rather than sheerly in communication, reflect the full-scale shift within an Enterprise. Analyzing Web 2.0 characteristics leads us to autonomy. Whether and how FPT will implement it is interesting to observe. The implications of recommendations in this article go beyond social media, product management and technology companies to leadership generally.

6. Reflection

It has been challenging and exciting to write this. The excitement was how I can link seemingly scattered parts of my knowledge to form a cohesion piece of consultation – something I love doing. The great challenge lies in the idea of evaluating a big, established, known and loved company. Nevertheless, if I want to learn, first thing first, I must dare the keyboard discussion.

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By TaiTran, April 10, 2009 12:59 pm

Barcamp Hanoi 2009 will be held on April 19, from 8.30 AM to 5.00 PM at RMIT International University, Hanoi campus – 2/2C Van Phuc Compound, Kim Ma street, Hanoi.

Topics may include, but are not limited to: online services, social media, startups, UI design, entrepreneurship, VC, Web 2.0 technologies, online marketing, online advertising, online payment, e-commerce, open source software, hardware hacking, robotics, mobile computing, bioinformatics, programming languages, even the future of technology or global issues.

REGISTER FREE HERE: http://www.barcamphanoi.org/?page_id=10&lang=en
WANT TO SPONSOR US: http://www.barcamphanoi.org/?page_id=12&lang=en

As a part of the community building process, we’re looking for people to help spread the word about the event.

SO WHAT CAN YOU DO?

* Add a badge to your websites or blogs (http://www.barcamphanoi.org/?page_id=130&lang=en)
* Write blog entries about Barcamp and Barcamp Hanoi 2009 (What is Barcamp?, Information about Barcamp Hanoi 2009, Sponsor for Barcamp Hanoi,…)
* Spread information about Barcamp Hanoi 2009 to people who may concern, maybe via IM, Discussion groups, Email, Twitter, Facebook,…

That would help us alot and make Barcamp Hanoi even more successful.

Thank you so much, we greatly appreciate what you do for Barcamp Hanoi.

***

Hội thảo công nghệ mở Barcamp Hanoi 2009 sẽ được tổ chức vào ngày 19/4, từ 8.30 sáng đến 5.00 chiều tại trường Đại học Quốc tế RMIT, cơ sở Hà Nội – 2/2C khu Ngoại giao đoàn Vạn Phúc, đường Kim Mã, Hà Nội.

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ĐĂNG KÝ THAM DỰ TỰ DO TẠI ĐÂY: http://www.barcamphanoi.org/?page_id=10
TÀI TRỢ CHO SỰ KIỆN NÀY: http://www.barcamphanoi.org/?page_id=12

Là một phần của quá trình xây dựng cộng đồng, rất mong các bạn giúp đỡ quảng bá sự kiện này đến những người quan tâm.

BẠN CÓ THỂ LÀM GÌ ĐỂ GIÚP ĐỠ BARCAMP HANOI?

* Thêm phù hiệu Barcamp Hanoi vào website hay blog của bạn. (http://www.barcamphanoi.org/?page_id=130)
* Viết blog về Barcamp Hanoi (Barcamp là gì?, Thông tin về Barcamp Hanoi 2009, Tài trợ cho Barcamp Hanoi,…)
* Gửi địa chỉ trang web này và giới thiệu với những người có thể quan tâm, có thể qua Yahoo! Messenger, Email, Forum, Twitter, Facebook,…

Việc này sẽ giúp những người tổ chức rất nhiều và làm cho sự kiện thành công hơn nữa.

Cảm ơn các bạn, chúng tôi thật sự rất cảm kích những gì bạn làm cho Barcamp Hanoi.

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By TaiTran, January 16, 2009 11:20 am

1. Platform for (1.0 – 1.5) product marketing
2. Platform for keeping the heat of singers
3. Platform for boosting, measuring and managing consumer (music purchasers) loyalty
4. Platform for viral marketing
5. Platform for fan pages

Just my quick thoughts.

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By TaiTran, January 13, 2009 3:06 pm

My homework wasn’t a joke.

And apart from Obama’s, Britney Spears’ crew is serious about managing her online identity.

Source: TechCrunch

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By TaiTran, January 13, 2009 11:26 am

AnhHung made his point in his article Start-ups 2.0: one, or no one?

Seeing that his point is interesting, I want to bring this on a larger scale.

Take half step back and see

First thing first, not all efforts pay off.

• Facebook used to focus heavily on network and they dropped the Networks page.
• BlogRush does did one single thing with full focus and a good idea, but they didn’t make it.

Why? Because you never know till you try.

Experiments make way for innovation, and pave the path to success

“Innovation lesson: experiment a lot, fail often, and fail early.”

Some spread efforts too thin

Hung argues that some Vietnamese start-ups spread their efforts too thin by make and maintaining so many products: VCCorp, VON, Tinhvan

Just a quick note, while it’s true that VCCorp does have many products, they also have their focus: dantri the cashcow.

Here, from a business perspective, I think I can give some justifications why this approach might make sense.

Why it’s sensible

1. You never know till you try

Simple enough to understand from a Product Manager’s perspective.

2. Market segment

Take one example, VCCorp has 3 e-commerce products running simultaneously: muare, rongbay, enbac. A valid question can be raised: do they overlap one another?

My impression by looking at these 3 products is: muare might map to a market, rongbay might map to a store, enbac might map to a small plaza (ebay might map to a hypermarket by the way). What’s more, enbac differentiates itself from the rest as it’s B2C.

For one area, different customers from different market segments require different features and it’s sensible to satisfy this need.

3. Vietnam market is hard to predict

And while it’s hard to predict, why don’t shouldn’t we try?

In other words, it’s venture by nature.

How to tackle challenges

Obviously, while I point out that spreading the efforts might be sensible, it faces challenges.

Where there are challenges, they are solutions.

Technical

Development efforts can be cut off by using open-source systems. Quick and painlessful.

Resource management

If the company decides to maintain different products, they have to get best at shifting and cross-training their resources through multiple products.

Another thing is to reduce mid-level management overhead where appropriate.

Business model

Managing efforts for career planning

The lessons from managing efforts for several products can also be used for one’s career planning.

Whether to focus, or to experiment?

Most importantly, it is omnipresently advised that focus works best. Pick one thing, be good at it.

However, as one starts his/her career, experimenting through different fields is not a bad idea since it’s hard to know enough about the industry while at college.

Additionally, having different skill sets is becoming crucial in difficult times. If the sector one is most proficient with goes slow, s/he can choose to utilize other skills to go for other industries.

But all in all, eventually one has to needs to determine what to invest most efforts on.

Conclusion

Simply put, it might to be the best way to spread the efforts, but there are reasons why it’s sensible to do so at certain stages.

What do you think?

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By TaiTran, August 27, 2008 2:11 pm

The 3 tools include:

1. Portfolio Management

2. Market Watch

3. Listed Stock Watch

Source: http://www.tuoitre.com.vn/Tianyon/Index.aspx?ArticleID=275507&ChannelID=16

TaiTran’s comments to come soon…

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By TaiTran, August 7, 2008 12:13 pm

Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.

• 30Mb attachment, 3 times as much as that of Yahoo! Mail
• Server in Vietnam so bottle-neck effect is eliminated.

Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported

• Unlimited storage
• POP3
• Screen capture
• e-cards
• Music embed. This is a smart move to integrate with products together.

When I logged in using Safari, the message “System is busy” pops out. I retried with Firefox and it went well. The message looks like a facade to the incompatibility of many browsers.

My prediction is that many users will utilize this service as a music-sharing channel.

Will you explore this email service?

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By TaiTran, July 21, 2008 12:13 pm

Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.

• 30Mb attachment, 3 times as much as that of Yahoo! Mail
• Server in Vietnam so neck-effect is eliminated.

Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported

• Unlimited storage
• POP3
• Screen capture
• e-cards
• Music embed. This is a smart move to integrate with products together.

My prediction is that many users will utilize this service as a music-sharing channel.

Will you explore this email service?