Posts tagged: media

How social networking in Vietnam is different from other countries in the region

By , November 20, 2011 4:12 pm

10 years ago the first thing Vietnamese learn about communicating through the Internet is chatting. There were some services targeting Vietnam market before Yahoo! Messenger came to dominate all communication channels.

Yahoo! Messenger’s domination in Vietnam opened up the way for Yahoo! Mail and Yahoo! 360. In recent years, the email market share is largely chipped by Gmail. Yahoo! Messenger, while the top IM client, faces competition from Skype. Hotmail, Live Messenger and Gtalk are not widely popular in the country.

A growing trend is, however, that people start to learn about social networking and Facebook. Many sign up for the Internet to, first thing first, communicating via social networks. The same is happening in other South East Asian countries.

The social network battle in Vietnam in 2011 boils down to the dual-horse race between the two leaders Zing Me and Facebook. While Twitter and Plurk gain traction in other countries in the region, micro-blogging in Vietnam has never taken off. Even technology-enthusiasts use Facebook for live reporting (which Twitter is logically most suitable for) and viralling current events.

Why? My attempt to answer the question:

  1. Vietnamese language comes with diacritics thus requires a lot more than 140 characters to express a full sentence
  2. Vietnamese users are more familiar with “Add Friend” relationship than “Follow” mechanism
  3. Most importantly, Twitter doesn’t satisfy the gamification demand crazed by Vietnamese users. Vietnamese teenagers go on Zing Me mostly to play webgames. Many also go on Facebook sheerly for games rather than for connecting. Foursquare has received lots of attention probably thanks to the rewards and Mayor competition.

The next question pops into my mind: if gamification is so important, why hasn’t Plurk known in Vietnam while it is very popular in Taiwan and the Philippines? Again, my attempt

  1. Plurk hasn’t been covered by local media which is crucial in the growth of services. Facebook received local media coverage.
  2. Many influencers don’t know what Plurk is. As for me, I deactivated my Plurk account after collecting many medals.

Thanks @salsabeela and @kounila for sharing the information on social networking in your countries.


Tumblr is growing rapidly in Vietnam.

Ngoc Hieu has an explanation on the adaption Twitter: Vietnamese users like colors and emotions, neither of which Twitter offers.

How Baomoi can make (more) money

By , May 13, 2009 2:42 pm

How Baomoi can make (more) money apart from offering brand-monitoring services.

  • Get online newspaper firms to outsource to Baomoi for features that Baomoi is strong at
  • Offer new, innovative, customized features to newspapers
  • Provide online-news-specific analytics
  • Create ecosystems around newspapers
  • Move Expand to media, collaborate with other organizations to host news-related events

Each item has its own pros & cons, opportunities & risks.

This list is simply my own fresh thoughts, and I haven’t evaluated them against Baomoi’s strategies, current capabilities and the industry’s growth. Feedbacks are welcome.

The relationship between viral media and RSS and content

By , May 7, 2009 11:52 am

A response to Techcrunch Steve Gillmor’s controversial article Rest in Peace, RSS

Viral media layer

How many friends have you added? What do you do when you hit the cap?

By , August 18, 2008 11:55 pm

Yahoo! Messenger screenshot

In Vietnam where I’m living, Yahoo! Messenger is the most popular IM service. Like most Vietnamese, I started communicating through IM with Yahoo! Messenger.

In 2006, my account has reached its maximum number of friends an account can add: 300.

My Yahoo! 360, Yahoo’s blogger service also limits to 300 and I always have a hard time managing my friend list. I had to work around by configuring registry to allow multiple Y!M instances to run at once.

So my concern when registering for any social network or IM service is the maximum number of friends an account can add.

And here’s the current data:


5,000 for Facebook. This is sufficient for me, till now.

Windows Live Messenger screenshot

600 for Windows Live Messenger. Still not enough, as my connections now have passed 1,000.

300 for Yahoo! Messenger and Yahoo! 360. I can’t live with this cap.

Gtalk screenshot

No statistics for Gtalk

Yahoo! 360plus Vietnam logo

1,000 for Yahoo! 360plus Vietnam. However, “add friend” in this service doesn’t work in the standard way since friend adding is one-way: doesn’t require confirmation, doesn’t show vice versa.

2,000 for Twitter. I haven’t planned to reach that number just yet.

So what platform are you on? Have you reached the cap in your friend list? If yes, what have you done to solve the issue?

What is Social Media?

By , July 19, 2008 8:48 pm

An explanation on Social Media and how Business should catch up.

From Marta Z. Kagan

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