Comments (1)

By TaiTran, January 22, 2012 6:09 am

Below is the Vietnamese version of my presentation at Open Consultant offline December 2011 on Vietnam e-Commerce Outlook in 2012.

Click here to read my English version. Please note that the English version is more updated.

Comments (2)

By TaiTran, December 14, 2011 4:34 am

GOOD is the enemy of GREAT.

Jim Collins

1. I hate COD (cash on delivery). My job requires me to travel frequently I’m not in my office for COD. Asking my colleague in the office to collect the items for me is very inconvenient because of the high frequency my purchases.

2. I’m flabbergasted and frustrated that when I expressed my personal desire that e-Commerce sites should support e-Payment to make my life easier, what I received was resistance from many e-Commerce service providers!

A common response was "you’re not in 90% of our customers".

I’m showing why this is a bad response.

3. BaoKim.vn is 100% free for merchants, and it shouldn’t be too difficult and time-consuming to integrate. I can use BaoKim. Instead of resisting (and showing the superiority of strategy to customers), why wouldn’t they just try integrating the service?

4. e-Payment is what (I believe) we aim to. However, since Vietnamese users have not developed the habit of online payment, e-Commerce service providers have learned to adapt with COD. COD, as we know it, is costly, inefficient, and risky (fraud orders) to merchants & service providers.

Do we want COD permanent here? I think no.

Have we learned to live (and suffer) with COD for so long that we take COD for granted, tend to guard COD as if it is the ultimate standard and resist e-Payment? Many e-Commerce practitioners give me the impression Yes.

We may agree that COD is good, at least for now. GOOD is the enemy of BETTER.

5. This is a minor point. Being an e-Commerce advocate, I understand how resistant Vietnamese buyers are, and I empathize with e-Commerce service providers. Please, my e-Commerce friends, don’t resist to even me.

6. Fortunately, I can prepay using e-Payment from my favorite e-Commerce service providers: eBay.vn / ChoDienTu.vn (NganLuong), tiki.vn (BaoKim / OnePay), WebSieuThi.vn (NganLuong), MuaChung.vn (Soha Pay aka MuaChungPay).

7. I am comfortable with OnePay, Soha Pay (running on top of OnePay), NganLuong, BaoKim. Sadly, Payoo, vnMart, vCash don’t directly support my bank.

8. I specifically wish the following merchants would support one of the 4 e-Payment services I’m comfortable with: NhomMua, Hotdeal, Vinabooks, CungMua. Disclosure: I’ve been buying over 3 million worth of vouchers from NhomMua in 2011.

Comments (0)

By TaiTran, December 7, 2011 3:31 pm

• With over 50% transaction value on MuaChung.vn going through e-payment, Soha Pay now ranks second in the market in transaction value.
• Soha Pay rebrands to MuaChungPay for, pragmatically, sales purpose.
• From the e-commerce websites I have visited, I see NganLuong has been more efficient in building its merchant network compared to BaoKim. This comes as a surprise since BaoKim insists on being free to merchant and charging customers for guaranteed payment instead.
• Payoo is expected to launch its cash-based offline payment solution with the technological and financial support from NTT Data

Also, one can use NganLuong & BaoKim to perform interbank transfer free of charge. This is how they are doing it

What are not "non-bank"?

The active solutions not included in this update include OnePay, Smartlink, VNBC and Banknetvn.

Being backed by banks is a tremendous advantage, putting these giants beside independent players would only dwarf the later so I am temporarily refrain from doing so.

Comments (0)

By TaiTran, November 27, 2011 3:01 am

WebSieuThi.vn

An e-commerce website with some unique offerings: lottery, groceries. Phone recharge codes and game cards are also offered.

Payment can be done via

I prefer paying via NganLuong.

Free shipping to central districts in HCMC for orders over VND300,000 (US$15).

I have recurring demands for Patritti and Berri juice.

DauGiaNguoc.chodientu.vn

The second dedicated online penny bid service in Vietnam after 1bid.vn

You win the item when your bid is lowest and unique.

QBata.com

After the mobile apps from NhomMua and MuaChung, QBata launches a mobile-only Groupon service.

You browse the deals and pay the "reservation fee" of the deal via SMS and pay the full amount when consuming the service/product when visiting the merchant. This product serves the need of impulse and immediate purchase of vouchers.

CungMuaSam Zing Me app

CungMuaSam.net integrates its service to Zing Me by launching an application on Zing Me platform.

DealCuaTui.com

An groupbuy aggregator site with market statistics. The information is sourced from figures published from respective groupbuy sites.