Posts tagged: personalization

yUp.vn launches Alpha

By , December 12, 2007 10:52 am

yUp! logo

Business

Going vertical in venues & events, yUp.vn is the on-going product of a startup of foreign-trained IT professionals.

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In my previous post on Vietnamese web service providers, I emphasized that a harmonious combination of Global Trends and Local Values is what would win my loyalty.

yUp! is the third Vietnamese website (apart form CyVee and diadiem) that attracts me, as it offers both of what I’m looking for.

Local Values

Local Values are obvious: local entertainment options, local venues, local services, local events, Vietnamese tourism etc.

Global Trends

What are hottest trends going on globally today?

  1. Web 2.0
  2. Social Networking
  3. Personalization
  4. ******

How yUp! catches up with these Trends

Web 2.0 Design

A moderate use of glossy design makes it neat, tidy and surprisingly mature.

Additionally, usage of Ajax is also moderate thus better serves slow Internet connection as in some areas.

Social Networking

Although the alpha version hasn’t fully supported social networking, yUp! looks like it’s preparing to build communities around the website. The most significant hint is yUpper!

Personalization

My yUp! allows personalization. More than just an online profile like that of other forums, it offers journals (Bài viết), bookmarks (Ưa thích) and connection (Bạn bè).

The Ace

The Ace of yUp! is not hinted on the website alone. However, a short interview with CEO of the company reveals that they’re aiming at a same-old-brand-new type of service through yUp!

I promise I’ll write about it when yUp! goes Beta.

Suggestions for Development

  • Provide channels to export information out of yUp!, i.e RSS
  • Upgrading journals function to a real blogging platform

Trivium

Y-U-P can be deduced as “Why Unified Process?!”. Indeed, the team is Agile doing pair programming – with one pair, by the way. This is not their intention, but my random observation.

Webnerations: From Web Service to Web Platform, and how their Business Models evolve

By , November 8, 2007 7:45 pm

We thought Web Service was good. It certainly is!

Web Service has brought the economy to the web. There is no need to repeat what Amazon, eBay, Yahoo! and Google all have done.

Windows Live Centralized Point

Web 2.0 and a different approach

But another approach is rising fast. Web service providers now make their product a Web Platform.

They build up a very good core based on solid philosophy. Then they provide API for developers to build applications on.

Browser

With their defeat by Microsoft Internet Explorer 5.5, Mozilla temporarily withdrew and launch their next hit: Firefox.

As in September 2007, market share of Firefox reaches 35.4%, according to W3C.

One important reason why Firefox has become this popular is due to its extensions gallery. A huge collection of well-done small web services are offered for free by developers worldwide.

Many of Firefox extensions are done to support other web services such as Google Search, Blogging, del.icio.us, StumbleUpon, digg, Amazon, eBay.

Gradually, the browser becomes one of the largest centralized points of the web.

Social Networking

Talking about Social Networking today, we have to praise Facebook immediately.

Facebook is also doing very well to provide their API so that applications can be developed on a very good and mature skeleton.

Most successful Facebook applications support networking purpose such as free gifts, messages, testimonials, collaborative games.

The goal of a social networking site is to become the home of as many activities of users as possible.

Content Management Systems

WordPress, Joomla, phpBB have been building communities around them.

Themes allow personalization.

Plugins allow customization.

Most of all, the platform allow monetization.

Conclusion: Web Platforms

Looking at these obvious examples, we see that Firefox, Facebook, WordPress et al offer a very solid and useful core and highly flexible and open API on which applications, extensions, addons, plugins, themes can grow and develop.

They have become Web Platforms to Web Services.

These Web Services in turn make the Platforms new and ever-changing.

Future: Information Depot

In near future, or maybe now already, we’ll see these central points become Information Depot in Semantic Web.

When a web seller wants to approach specific market segment, it should know what and how the potential customers are like. How? From Information Nodes such as e-Commerce sites and Social Networking sites. It would go to Amazon to get information on the customers’ buying preferences, and go to Facebook to get information on the customers’ networks and personal interests.

Can you imagine what happens next? These Information Depots will be able to manipulate the information in whichever way they prefer, not limited to making the information available, for prices.

Conclusion

We’re moving from separated glamorous isles to metropolitans on the web.

You will be able to do many things on a single website. Enjoy the sweetness it brings, while not lowing your guard on diabetes.

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