Posts tagged: product

Microsoft & Apple, again

By , December 16, 2015 7:58 am
  1. Sản phẩm đầu tiên mang tên Surface của Microsoft là bàn/tủ làm việc thông minh năm 2007. Đương nhiên là thất bại.
  2. Năm 2000, 10 năm trước khi Steve Jobs giới thiệu iPad, Bill Gates đã giới thiệu máy tính bảng.
    Rất nhiều lý do đưa ra để bỉ bai vụ này nhưng…
  3. Năm 2015, early adopter và tech geek phấn khích với Surface laptop+tablet hybrid nhưng có thể lại flop.
    Thế thì quay ngược lại tablet năm 2000 hay Courier 2008, chắc gì đã bán được mà tiếc.
  4. Apple đã thất bại với sản phẩm doanh nghiệp, ví dụ server và workstation cho mass, nên tỏ ra tụi tao làm thiết bị cá nhân.
  5. Apple có tiếng bán hàng cho mass vì ĐẸP nên vừa ra cục pin không đẹp là bị chửi ngay lập tức, khỏi test.

Thôi vãn tuồng, hạ màn, ma nào về nhà nấy đê.

Saddleback Leather marketing

By , February 3, 2014 6:02 pm

  1. Focus & reinforceingly repetitive on its selling point: durability due to leather quality, even to the level of RDF
  2. Consistency of message
  3. Personal (Dave’s POV), narrative (Dave’s stories), questionably authentic
  4. Online presence on influential sources e.g. styleforum.net
  5. Easy to navigate website
  6. Detailed videos on YouTube
  7. Free bags to influencers
  8. Contests: photo upload
  9. Utilize WoM

The only backlash I found was on Reddit.

Microsoft’s Socl screenshots

By , February 6, 2012 12:36 pm
  • It is under FUSE lab
  • It works with Follow not Add Friend
  • The design is quite neat
  • Video parties is unique
  • However, because the product is still in lab, I suddenly feel it can be shut down anytime Microsoft finds it unattractive

Click here and here to download higher resolution.

Content-centric social networking: attitude & product positioning

By , May 25, 2009 7:38 pm

Content-centric social network attitude product

Google Book Search makes way to horizontal expansion

By , April 25, 2009 7:14 pm

A quick review of this article on Boingboing.

As search result becomes relevant to users need and free preview is provided, Google Book Search will soon become the destination of many book readers.

Soon, Google can take advantage of this and allow searchers to actually purchase the books online directly from Google search results.

In terms of business, this makes way for Google to enter e-commerce and even distribution.

If they do, Google has not and will not compete with portal sites like Amazon, but will go from their core competency: search.

Respectively, competition against Google will not be by search, but on other territories that Google has yet dominated, such as virality and social recommendations.

Toward Enterprise 2.0 – positioning the 2.0 characteristics in an Enterprise and some suggestions for FPT

By , April 17, 2009 11:04 am

1. Introduction

This article discusses implications behind the adoption of a “2.0” approach to corporate management. This article is built on and extends the introductory discussion of an FPT HR representative on their application of 2.0 to internal communications. It seeks an equivalent position of the 2.0 characteristics within an organization. Basing on this finding, recommendations are given to FPT.


Hi TaiTran,
Ko hiểu youtube có lỗi hay do mạng lởm nên tôi ko trả lời bạn trực tiếp được tại video trên youtube. Quản trị 2.0.
Quản trị 2.0 là khái niệm được FPT nhắc tới bắt đầu từ 2008, đơn giản là ứng dụng 2.0 vào công việc quản trị. Các bạn chắc biết rõ hơn tôi về web 1.0 và 2.0 và biết sự khác biệt giữa 1.0 – tiếp nhận thông tin 1 chiều và 2.0 tăng tính tương tác.
Quản trị 2.0 tương tự:
– Đưa ứng dụng web 2.0 vào việc quản trị. Ví dụ mở các kênh tiếp nhận thông tin từ nhân viên qua blog công ty để lãnh đạo lắng nghe ý kiến nhân viên tốt hơn. Các lãnh đạo tự mở blog cá nhân để chia sẻ về suy nghĩ bản thân, truyền tải thông điệp lãnh đạo (ko nhất thiết trong công việc) để gần hơn với nhân viên và tiếp thu thông tin.
Hiện FPT đang có kênh 2.0 đặc trưng là: Chợ Dưa FSoft – chodua.com và FLI Blog: fli.fpt20.com, là kênh internet có thể truy cập. Còn các forum, mạng nội bộ khác chỉ dành cho nhân viên FPT. Đặc điểm ẩn danh cho phép nhiều người được nói thẳng nói thật ý kiến và cả các bức xúc của mình trong công việc hay comment thoải mái về các chính sách công ty mà ko sợ lộ mặt.
Những cái này có thể nhiều công ty đã áp dụng như “học thuật” hóa thì được gọi là quản trị 2.0.
Những thông tin khác bạn có thể đọc tại fli.fpt20.com hoặc chodua.com. Mời bạn vào trao đổi! Tks!

vanbich, FPT HR representative

Ông Trương Gia Bình nói về Visky 2.0

2. The position of the 2.0 characteristics

2a. Web 2.0 is about Communication. Is Enterprise 2.0 about Communication?

Basing on the comment from vanbich, the idea of FPT 2.0 is to provide channels and facilities for their employees to communicate with one another and with leaders.

At first, it seems sensible given light that a Web 2.0 product provides platforms for its users to communicate and share information with one another. And users do this with purposes.

Some examples of Web 2.0 products:

Product Effective communication channels Purpose of product creators Main purpose of users
WordPress
  • Entries
  • Comments
Provide a collaborative blogging platform Share & aggregate knowledge
Facebook
  • Walls
  • Media
  • Comments on most items
  • B2C: Public Profiles
  • …a few others…
  • Provide means for people to explore one another’s activities
  • Provide technical platform
Explore connections’ activities
MySpace
  • Verbal comments
  • Non-verbal expression through media and page styling
Provide means for people, especially artists, to show off their interests Express their ego
Twitter
  • Short messages
  • Provide viral platform
  • Provide technical platform
  • Viralize their contents
  • Quickly update their activities

How are “2.0 communication” and FPT’s explanation linked together?

It’s useful to map the idea:

Comparing Web 2.0 with Enterprise 2.0

Figure 1 – trying mapping web 2.0 product and enterprise 2.0: incorrect

While we see that the total scale of a Web 2.0 product is allow Communication, the total scale of an Enterprise is much larger than that. We want to revise the ‘conventional’ enterprise:

Classic Enterprise

Figure 2 – simplified model of a conventional enterprise

That is the full scale of an Enterprise. Communication plays an important role, but does not take up entirely its operations.

So how do we map it more precisely?

2b. Here is what I visual it: mapping between two 2.0 entities

Firstly, as we know that communication is the main activity of a Web 2.0 product, it is important to find out what is the main activity of an Enterprise. As from figure 2, the main activity of an enterprise is Production and/or Providing Services.

Secondly, it is important to characterize the style of communication in Web 2.0 products so that we can do the same on the style of production of an enterprise.

What best describes “multi-directional” and “decentralized”? It is autonomous. People in the 2.0 sphere communicate autonomously and are responsible for their behaviors.

Combining these two findings, here is what I propose the mapping between a Web 2.0 product and an Enterprise:

Comparing Web 2.0 with Enterprise 2.0

Figure 3 – mapping web 2.0 product and enterprise 2.0

At full scale, the applied 2.0 characteristics does not only involve open and partially anonymous communication, but reach the level of autonomy in production.

3. Some considerations

  1. It’s easier for startups than for an established company.
    Think about Google. It had been famous for its anti-corporate culture at the first days. As the company becomes mature, corporate issues start to emerge.
  2. Does the structure of the company make it reasonable to build autonomous teams/divisions?
  3. Does the culture of the company and the culture of the society make it reasonable to build autonomous teams/divisions?
  4. How ready are the employees, in terms of capability and mentality, to be autonomous?
  5. Autonomous, together with self-directed communication is not new. It traces back to 1970s and Motorola, Xerox, AT&T and so on. However, it might be new to Vietnam.

4. Some recommendations for FPT toward 2.0

  1. Select mature teams to build autonomy
  2. Delayer these teams
  3. Allow (sometimes dramatic) changes in structure, culture and mentality
  4. Allow (sometimes dramatic) changes in personnel management and resource allocation
  5. Treat this as on-going experiment

Benefits:

  1. Bring the “2.0 spirit” to the company as leaders desire
  2. Increase innovation
  3. Reduce cost, especially management overhead
  4. Reduce absenteeism
  5. Identify unofficial leaders of the teams in addition to the existing leadership training program

5. Summary

Changes in production characteristics, rather than sheerly in communication, reflect the full-scale shift within an Enterprise. Analyzing Web 2.0 characteristics leads us to autonomy. Whether and how FPT will implement it is interesting to observe. The implications of recommendations in this article go beyond social media, product management and technology companies to leadership generally.

6. Reflection

It has been challenging and exciting to write this. The excitement was how I can link seemingly scattered parts of my knowledge to form a cohesion piece of consultation – something I love doing. The great challenge lies in the idea of evaluating a big, established, known and loved company. Nevertheless, if I want to learn, first thing first, I must dare the keyboard discussion.

To be a Power User

By , February 7, 2009 3:13 pm

A Power User on the social media sphere is different from the term PowerUser in enterprise systems.

Power User or Influencer is one with high reputation in a community or in using a product.

There are some reasons why one would want to be a Power User

1. It’s easier to get your messages/ideas across

Your reputation makes people listen/react to your messages.

2. A Power User helps improve the product

A Power User really understands how the systems work and how to improve them. Most of the time, the product teams reaches out to power users to get their feedbacks. Being a Power User makes you closer to the product itself.

3. Business opportunities

Getting your name “out there” brings you lots of business opportunities from people from different industries.

4. Monetize your contents

Obviously, you can make money from your contents, mostly from blogging. The reputation drives traffic to your sites and so do income.

***

Some resources to the points I made above

Blogging Professionally: Darren Rowse’s problogger

10 Habits of Highly Efficient Social Media Power Users

"We-make-you-better" and "We-smack-you-on-the-face" marketing campaigns, Vietnam 2008

By , August 25, 2008 11:43 pm

Conventional Marketing: Product-Oriented

“Buy our product because it’s good!”

Now you want to it more creatively.

What Dove did: Emotion-Oriented

Starting from April 2008, Dove launched a campaign that invited ladies to share the photos of their beauties and their thoughts on beauty.

Dove

The collection is stored and displayed at bimattruoc9hsang.com along the duration of the program. The website was elegant, aesthetic and simple. The concluding event was organized in July.

Dove

Overall, the campaign was Emotional type and they chose to deliver a semi-direct message: “Buy our product because it makes YOU look good!”

What Cafe Việt did: Challenging

Cafe Viet’s market segment was clear: the strong males. Their slogan was “Are you strong enough to take this?”

Excuse me, did it automatically imply that anyone who didn’t use this product was lame?

Let me give my 2 cents.

First penny, psychologically, a man of a firm stuff does not take unnecessary (and possibly cheap) challenges that don’t bring any differentiating advantages.

Second penny, let’s take a look into one brand positioned itself in association with with heroism: Tiger beer. What they do with their advertisement is: their product either assists or acts as a reward when the man does his deeds. Tiger’s message can be read as “Be strong you will get this!”.

Cafe Viet’s slogan, on the other hand, was something like “We’re gonna smack you on the face. Got gut?!”

If I can give a word, I’d suggest something like: “Drinking Cafe Viet makes the man more attractive to ladies”.

Again, I never think it’s a good strategy to directly challenge your customers.

Zing Mail Beta, unlimited storage, 30Mb attachment

By , August 7, 2008 12:13 pm

Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.

Zing Mail Beta

  • 30Mb attachment, 3 times as much as that of Yahoo! Mail
  • Server in Vietnam so bottle-neck effect is eliminated.

Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported

  • Unlimited storage
  • POP3
  • Screen capture
  • e-cards
  • Music embed. This is a smart move to integrate with products together.

When I logged in using Safari, the message “System is busy” pops out. I retried with Firefox and it went well. The message looks like a facade to the incompatibility of many browsers.

My prediction is that many users will utilize this service as a music-sharing channel.

Will you explore this email service?

Zing Mail Beta, unlimited storage, 30Mb attachment

By , July 21, 2008 12:13 pm

Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.

Zing Mail Beta

  • 30Mb attachment, 3 times as much as that of Yahoo! Mail
  • Server in Vietnam so neck-effect is eliminated.

Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported

  • Unlimited storage
  • POP3
  • Screen capture
  • e-cards
  • Music embed. This is a smart move to integrate with products together.

My prediction is that many users will utilize this service as a music-sharing channel.

Will you explore this email service?

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