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A quick review of this article on Boingboing.
As search result becomes relevant to users need and free preview is provided, Google Book Search will soon become the destination of many book readers.
Soon, Google can take advantage of this and allow searchers to actually purchase the books online directly from Google search results.
In terms of business, this makes way for Google to enter e-commerce and even distribution.
If they do, Google has not and will not compete with portal sites like Amazon, but will go from their core competency: search.
Respectively, competition against Google will not be by search, but on other territories that Google has yet dominated, such as virality and social recommendations.
This article discusses implications behind the adoption of a “2.0″ approach to corporate management. This article is built on and extends the introductory discussion of an FPT HR representative on their application of 2.0 to internal communications. It seeks an equivalent position of the 2.0 characteristics within an organization. Basing on this finding, recommendations are given to FPT.
Hi TaiTran,
Ko hiểu youtube có lỗi hay do mạng lởm nên tôi ko trả lời bạn trực tiếp được tại video trên youtube. Quản trị 2.0.
Quản trị 2.0 là khái niệm được FPT nhắc tới bắt đầu từ 2008, đơn giản là ứng dụng 2.0 vào công việc quản trị. Các bạn chắc biết rõ hơn tôi về web 1.0 và 2.0 và biết sự khác biệt giữa 1.0 – tiếp nhận thông tin 1 chiều và 2.0 tăng tính tương tác.
Quản trị 2.0 tương tự:
- Đưa ứng dụng web 2.0 vào việc quản trị. Ví dụ mở các kênh tiếp nhận thông tin từ nhân viên qua blog công ty để lãnh đạo lắng nghe ý kiến nhân viên tốt hơn. Các lãnh đạo tự mở blog cá nhân để chia sẻ về suy nghĩ bản thân, truyền tải thông điệp lãnh đạo (ko nhất thiết trong công việc) để gần hơn với nhân viên và tiếp thu thông tin.
Hiện FPT đang có kênh 2.0 đặc trưng là: Chợ Dưa FSoft – chodua.com và FLI Blog: fli.fpt20.com, là kênh internet có thể truy cập. Còn các forum, mạng nội bộ khác chỉ dành cho nhân viên FPT. Đặc điểm ẩn danh cho phép nhiều người được nói thẳng nói thật ý kiến và cả các bức xúc của mình trong công việc hay comment thoải mái về các chính sách công ty mà ko sợ lộ mặt.
Những cái này có thể nhiều công ty đã áp dụng như “học thuật” hóa thì được gọi là quản trị 2.0.
Những thông tin khác bạn có thể đọc tại fli.fpt20.com hoặc chodua.com. Mời bạn vào trao đổi! Tks!
vanbich, FPT HR representative
Basing on the comment from vanbich, the idea of FPT 2.0 is to provide channels and facilities for their employees to communicate with one another and with leaders.
At first, it seems sensible given light that a Web 2.0 product provides platforms for its users to communicate and share information with one another. And users do this with purposes.
Some examples of Web 2.0 products:
| Product | Effective communication channels | Purpose of product creators | Main purpose of users |
| WordPress |
|
Provide a collaborative blogging platform | Share & aggregate knowledge |
|
|
Explore connections’ activities | |
| MySpace |
|
Provide means for people, especially artists, to show off their interests | Express their ego |
|
|
|
How are “2.0 communication” and FPT’s explanation linked together?
It’s useful to map the idea:
Figure 1 – trying mapping web 2.0 product and enterprise 2.0: incorrect
While we see that the total scale of a Web 2.0 product is allow Communication, the total scale of an Enterprise is much larger than that. We want to revise the ‘conventional’ enterprise:
Figure 2 – simplified model of a conventional enterprise
That is the full scale of an Enterprise. Communication plays an important role, but does not take up entirely its operations.
So how do we map it more precisely?
Firstly, as we know that communication is the main activity of a Web 2.0 product, it is important to find out what is the main activity of an Enterprise. As from figure 2, the main activity of an enterprise is Production and/or Providing Services.
Secondly, it is important to characterize the style of communication in Web 2.0 products so that we can do the same on the style of production of an enterprise.
What best describes “multi-directional” and “decentralized”? It is autonomous. People in the 2.0 sphere communicate autonomously and are responsible for their behaviors.
Combining these two findings, here is what I propose the mapping between a Web 2.0 product and an Enterprise:
Figure 3 – mapping web 2.0 product and enterprise 2.0
At full scale, the applied 2.0 characteristics does not only involve open and partially anonymous communication, but reach the level of autonomy in production.
Changes in production characteristics, rather than sheerly in communication, reflect the full-scale shift within an Enterprise. Analyzing Web 2.0 characteristics leads us to autonomy. Whether and how FPT will implement it is interesting to observe. The implications of recommendations in this article go beyond social media, product management and technology companies to leadership generally.
It has been challenging and exciting to write this. The excitement was how I can link seemingly scattered parts of my knowledge to form a cohesion piece of consultation – something I love doing. The great challenge lies in the idea of evaluating a big, established, known and loved company. Nevertheless, if I want to learn, first thing first, I must dare the keyboard discussion.
Uncategorized
| 
application, autonomy, challenge, change, communication, corporate, Culture, enterprise, entrepreneurship, establishment, facebook, fpt, Google, How to better Wordpress writing, implementation, innovation, leadership, management, model, MySpace, product, production, program, service, structure, training, twitter, Vietnam, viral, web-2.0
A Power User on the social media sphere is different from the term PowerUser in enterprise systems.
Power User or Influencer is one with high reputation in a community or in using a product.
There are some reasons why one would want to be a Power User
1. It’s easier to get your messages/ideas across
Your reputation makes people listen/react to your messages.
2. A Power User helps improve the product
A Power User really understands how the systems work and how to improve them. Most of the time, the product teams reaches out to power users to get their feedbacks. Being a Power User makes you closer to the product itself.
3. Business opportunities
Getting your name “out there” brings you lots of business opportunities from people from different industries.
4. Monetize your contents
Obviously, you can make money from your contents, mostly from blogging. The reputation drives traffic to your sites and so do income.
***
Some resources to the points I made above
Blogging Professionally: Darren Rowse’s problogger
AnhHung made his point in his article Start-ups 2.0: one, or no one?
Seeing that his point is interesting, I want to bring this on a larger scale.
First thing first, not all efforts pay off.
Why? Because you never know till you try.
“Innovation lesson: experiment a lot, fail often, and fail early.”
Hung argues that some Vietnamese start-ups spread their efforts too thin by make and maintaining so many products: VCCorp, VON, Tinhvan
Just a quick note, while it’s true that VCCorp does have many products, they also have their focus: dantri the cashcow.
Here, from a business perspective, I think I can give some justifications why this approach might make sense.
Simple enough to understand from a Product Manager’s perspective.
Take one example, VCCorp has 3 e-commerce products running simultaneously: muare, rongbay, enbac. A valid question can be raised: do they overlap one another?
My impression by looking at these 3 products is: muare might map to a market, rongbay might map to a store, enbac might map to a small plaza (ebay might map to a hypermarket by the way). What’s more, enbac differentiates itself from the rest as it’s B2C.
For one area, different customers from different market segments require different features and it’s sensible to satisfy this need.
And while it’s hard to predict, why don’t shouldn’t we try?
In other words, it’s venture by nature.
Obviously, while I point out that spreading the efforts might be sensible, it faces challenges.
Where there are challenges, they are solutions.
Development efforts can be cut off by using open-source systems. Quick and painlessful.
If the company decides to maintain different products, they have to get best at shifting and cross-training their resources through multiple products.
Another thing is to reduce mid-level management overhead where appropriate.
The lessons from managing efforts for several products can also be used for one’s career planning.
Whether to focus, or to experiment?
Most importantly, it is omnipresently advised that focus works best. Pick one thing, be good at it.
However, as one starts his/her career, experimenting through different fields is not a bad idea since it’s hard to know enough about the industry while at college.
Additionally, having different skill sets is becoming crucial in difficult times. If the sector one is most proficient with goes slow, s/he can choose to utilize other skills to go for other industries.
But all in all, eventually one has to needs to determine what to invest most efforts on.
Simply put, it might to be the best way to spread the efforts, but there are reasons why it’s sensible to do so at certain stages.
What do you think?
Uncategorized
| b2c, blogrush, c2c, dantri, e commerce, enbac, facebook, Google, innovation, management, market, muare, Network, open source, product, resource, rongbay, Technology, tinhvan, twitter, vccorp, Vietnam, vietnamese, von
“Buy our product because it’s good!”
Now you want to it more creatively.
Starting from April 2008, Dove launched a campaign that invited ladies to share the photos of their beauties and their thoughts on beauty.
The collection is stored and displayed at bimattruoc9hsang.com along the duration of the program. The website was elegant, aesthetic and simple. The concluding event was organized in July.
Overall, the campaign was Emotional type and they chose to deliver a semi-direct message: “Buy our product because it makes YOU look good!”
Cafe Viet’s market segment was clear: the strong males. Their slogan was “Are you strong enough to take this?”
Excuse me, did it automatically imply that anyone who didn’t use this product was lame?
Let me give my 2 cents.
First penny, psychologically, a man of a firm stuff does not take unnecessary (and possibly cheap) challenges that don’t bring any differentiating advantages.
Second penny, let’s take a look into one brand positioned itself in association with with heroism: Tiger beer. What they do with their advertisement is: their product either assists or acts as a reward when the man does his deeds. Tiger’s message can be read as “Be strong you will get this!”.
Cafe Viet’s slogan, on the other hand, was something like “We’re gonna smack you on the face. Got gut?!”
If I can give a word, I’d suggest something like: “Drinking Cafe Viet makes the man more attractive to ladies”.
Again, I never think it’s a good strategy to directly challenge your customers.
Uncategorized
| beer, cafe, campaign, dove, product, tiger, Vietnam, vietnamese
Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.
Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported
When I logged in using Safari, the message “System is busy” pops out. I retried with Firefox and it went well. The message looks like a facade to the incompatibility of many browsers.
My prediction is that many users will utilize this service as a music-sharing channel.
Will you explore this email service?
Uncategorized
| chat, communication, email, im, integration, management, Music, pop3, portal, product, service, social-networking, zing
Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.
Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported
My prediction is that many users will utilize this service as a music-sharing channel.
Will you explore this email service?
Uncategorized
| chat, communication, email, im, integration, management, Music, pop3, portal, product, service, social-networking, zing
73.5 million users and growing fastest
24.6 million users
107 million users. The currently largest site
| Name | Focus | Number of users (in million) | Comments |
| Windows Live Spaces | Blogging | 120 | Really eye-catching glossy design. Powerful blogging support. Try new Microsoft experience! |
| hi5 | General | 50 | An issue: the letter ’5′ creates this word “hị” in Vietnamese. hi5 is still nice anyway |
| bebo | Schools & alumni | 34 | Nice and neat |
| friendster | General | 50 | Friendster is getting old. It needs more innovation. |
| imeem | Media: Music, Video | 16 | Possibly the best media site currently. Nice design and convenient upload process. Support tagging |
| Business | 15 | Very professional for business networking purpose | |
| Last.fm | Music | 15 | Attractive design, especially the logo. However, radio alone is not that fascinating. They could use more of music sharing |
| Xanga | Blogging | 40 | The ad on top is a huge barrier to this site’s design. Usability is a little messy |
Wikipedia, List of social networking websites
Mashable, Facebook Hammers MySpace on Almost All Key Features
Nerdlifestyle, Media restrictions
Facebook to keep in touch with international friends and English-speaking communities
Yahoo! Mash. Many young Vietnamese users rely on Yahoo! services
for socially musical networking
Share your experience here…
Which site do you like best? What you wish your site had offered?
Uncategorized
| addon, application, bebo, blog, blogging, business, community, comparison, consistency, extension, facebook, feed, friendster, functionality, hi5, How Products benefit users, imeem, last.fm, linkedin, live, mash, media, Music, MySpace, navigation, Network, networking, orkut, product, profile, security, sharing, social, usability, video, web2, width, Windows, Xanga, Yahoo!
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