My first fortnight in Sydney passed and the only social media entity I’m surrounded by is neither Google, Yahoo nor Twitter, but Facebook.
My experience with the University of New South Wales confirms my hypothesis on the Viralization of Facebook:
In UNSW we have over 100 clubs and societies. Student activities and career orientation programs here are organized make use of Facebook as a platform for announcements, discussions, networking and to some extent, information storage.
Newly arrived students are inevitably invited to create a Facebook account, connect to others and join many of the student groups.
Influencers are ubiquitous. And they’re not necessarily the tech-savvy; mainly, they have something to share.
Around 2,600,000 Australian are in Australian network, around 12% of the whole population of Australia.
A quick check on Alexa shows that Facebook is ranking 3rd in Australia, only after the two Google’s properties. Considering their popularity and potential to dominate the web further, I’m not surprised if Facebook wants to shift from relationship-centric to content-centric.
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academic, account, alexa, australia, business, content, discussion, education, facebook, finance, funds-management, Google, influence, information management, international, Network, networking, postgraduate, relationship, social-net, society, statistics, sydney, twitter, unsw, viral, Yahoo!
“Hello my LinkedIn friend…
Have you got a MySpace profile? Yes? Good…
Have you got a Facebook profile? Yes? Good…
Some of your old friends are still using Xanga? Yes?…
Great! I’ve got you on Twitter now…”
And I just read your blog on Blogger and viewed your profile. It was inspiring…
By the way, I heard that you were planning to move to the office in EU, thus thinking about creating a Xing account…
Are you tired? I mean are you tired of managing all these profiles? When you need to update one detail, do you feel the pain to go to each and every site to update your profiles?
One solution has the potential to solve this issue: Social Graph.

Start by reading the next current wave of this here:
Brad Fitzpatrick, Social Grapth
Alex Iskold, Social Graph: Concepts and Issues
Jeremiah Owyang, Explaining what the “Social Graph” is to your Executives
Dan Farber, Facebook’s Zuckerberg uncorks the social graph
Apart from built-in functionalities, these are my favorite applications so far:
Information Integration
This is the nicest RSS reader application in Facebook. Though it doesn’t replace a professional reader, it’s nice to have in your profile since you can check the title quickly and let people see what you’re reading. Integrating this with RSS mashups like Yahoo! Pipes is a good idea.
To share cool websites that you Stumble.
To share cool websites that you saves on del.icio.us.
Gifts
There are countless of gifts applications, but these 2 are very cute and the concept is nice too: to wait 4 days for the gift to grow/hatch.
Select a plant (or an object) and send to your friends. It will grow in 4 days.
Select a cute creature (or an object) and send to your friends in the form of an egg. The egg will hatch in 4 days.
Exploration
Although Facebook provides a birthday reminder, this application layouts all your friends’ birthdays so it’s easier for you to plan your celebration and/or presents ahead.
The main test is based on the Big-5 traits. It also explains typical horoscope psychology and test you against it. The good thing is that it compares you with your Facebook connections.
A MBTI test with percentage. It gives you the results of your Facebook friends too.
You can write testimonials for your friends and receive ones from them. Testimonials give you flexibility in assessing than with mere adjectives.
How about you? What are your favorite applications?
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application, bookmark, del.icio.us, development, facebook, platform, psychology, relationship, social-networking, software, stumbleupon, web 2.0

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