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By TaiTran, April 17, 2009 11:04 am

1. Introduction

This article discusses implications behind the adoption of a “2.0″ approach to corporate management. This article is built on and extends the introductory discussion of an FPT HR representative on their application of 2.0 to internal communications. It seeks an equivalent position of the 2.0 characteristics within an organization. Basing on this finding, recommendations are given to FPT.

Hi TaiTran,
Ko hiểu youtube có lỗi hay do mạng lởm nên tôi ko trả lời bạn trực tiếp được tại video trên youtube. Quản trị 2.0.
Quản trị 2.0 là khái niệm được FPT nhắc tới bắt đầu từ 2008, đơn giản là ứng dụng 2.0 vào công việc quản trị. Các bạn chắc biết rõ hơn tôi về web 1.0 và 2.0 và biết sự khác biệt giữa 1.0 – tiếp nhận thông tin 1 chiều và 2.0 tăng tính tương tác.
Quản trị 2.0 tương tự:
- Đưa ứng dụng web 2.0 vào việc quản trị. Ví dụ mở các kênh tiếp nhận thông tin từ nhân viên qua blog công ty để lãnh đạo lắng nghe ý kiến nhân viên tốt hơn. Các lãnh đạo tự mở blog cá nhân để chia sẻ về suy nghĩ bản thân, truyền tải thông điệp lãnh đạo (ko nhất thiết trong công việc) để gần hơn với nhân viên và tiếp thu thông tin.
Hiện FPT đang có kênh 2.0 đặc trưng là: Chợ Dưa FSoft – chodua.com và FLI Blog: fli.fpt20.com, là kênh internet có thể truy cập. Còn các forum, mạng nội bộ khác chỉ dành cho nhân viên FPT. Đặc điểm ẩn danh cho phép nhiều người được nói thẳng nói thật ý kiến và cả các bức xúc của mình trong công việc hay comment thoải mái về các chính sách công ty mà ko sợ lộ mặt.
Những cái này có thể nhiều công ty đã áp dụng như “học thuật” hóa thì được gọi là quản trị 2.0.
Những thông tin khác bạn có thể đọc tại fli.fpt20.com hoặc chodua.com. Mời bạn vào trao đổi! Tks!

vanbich, FPT HR representative

Ông Trương Gia Bình nói về Visky 2.0

2. The position of the 2.0 characteristics

2a. Web 2.0 is about Communication. Is Enterprise 2.0 about Communication?

Basing on the comment from vanbich, the idea of FPT 2.0 is to provide channels and facilities for their employees to communicate with one another and with leaders.

At first, it seems sensible given light that a Web 2.0 product provides platforms for its users to communicate and share information with one another. And users do this with purposes.

Some examples of Web 2.0 products:

How are “2.0 communication” and FPT’s explanation linked together?

It’s useful to map the idea:

Figure 1 – trying mapping web 2.0 product and enterprise 2.0: incorrect

While we see that the total scale of a Web 2.0 product is allow Communication, the total scale of an Enterprise is much larger than that. We want to revise the ‘conventional’ enterprise:

Figure 2 – simplified model of a conventional enterprise

That is the full scale of an Enterprise. Communication plays an important role, but does not take up entirely its operations.

So how do we map it more precisely?

2b. Here is what I visual it: mapping between two 2.0 entities

Firstly, as we know that communication is the main activity of a Web 2.0 product, it is important to find out what is the main activity of an Enterprise. As from figure 2, the main activity of an enterprise is Production and/or Providing Services.

Secondly, it is important to characterize the style of communication in Web 2.0 products so that we can do the same on the style of production of an enterprise.

What best describes “multi-directional” and “decentralized”? It is autonomous. People in the 2.0 sphere communicate autonomously and are responsible for their behaviors.

Combining these two findings, here is what I propose the mapping between a Web 2.0 product and an Enterprise:

Figure 3 – mapping web 2.0 product and enterprise 2.0

At full scale, the applied 2.0 characteristics does not only involve open and partially anonymous communication, but reach the level of autonomy in production.

3. Some considerations

1. It’s easier for startups than for an established company.
   Think about Google. It had been famous for its anti-corporate culture at the first days. As the company becomes mature, corporate issues start to emerge.
2. Does the structure of the company make it reasonable to build autonomous teams/divisions?
3. Does the culture of the company and the culture of the society make it reasonable to build autonomous teams/divisions?
4. How ready are the employees, in terms of capability and mentality, to be autonomous?
5. Autonomous, together with self-directed communication is not new. It traces back to 1970s and Motorola, Xerox, AT&T and so on. However, it might be new to Vietnam.

4. Some recommendations for FPT toward 2.0

1. Select mature teams to build autonomy
2. Delayer these teams
3. Allow (sometimes dramatic) changes in structure, culture and mentality
4. Allow (sometimes dramatic) changes in personnel management and resource allocation
5. Treat this as on-going experiment

Benefits:

1. Bring the “2.0 spirit” to the company as leaders desire
2. Increase innovation
3. Reduce cost, especially management overhead
4. Reduce absenteeism
5. Identify unofficial leaders of the teams in addition to the existing leadership training program

5. Summary

Changes in production characteristics, rather than sheerly in communication, reflect the full-scale shift within an Enterprise. Analyzing Web 2.0 characteristics leads us to autonomy. Whether and how FPT will implement it is interesting to observe. The implications of recommendations in this article go beyond social media, product management and technology companies to leadership generally.

6. Reflection

It has been challenging and exciting to write this. The excitement was how I can link seemingly scattered parts of my knowledge to form a cohesion piece of consultation – something I love doing. The great challenge lies in the idea of evaluating a big, established, known and loved company. Nevertheless, if I want to learn, first thing first, I must dare the keyboard discussion.

Comments (2)

By TaiTran, April 1, 2009 7:09 pm

1. The website henantrua.vn is the mean; VinaCyber’s event organizing is the core.

2. VinaGame’s online game is the core; their offline activities are supporting services.

3. The focus of the social network tamtay.vn is contents, what are their offline activities for?

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By TaiTran, March 24, 2009 11:45 am

My caution toward Google was unnecessary and over-acting.

Google has increased their involvement in Vietnam online market by investing in the infrastructure and services. I consider load time is a quality of service.

Yahoo! is extending their presence by marketing and education efforts.

Friendster is crawling in through localization and services.

Meanwhile, Microsoft hasn’t shown a visible sign of interest in monetizing the Vietnam online market. It’s understandable as they’re putting efforts on the competition against Google and Mozilla.

Comments (1)

By TaiTran, January 31, 2009 2:08 pm

The recession is forcing some web services to start charging their customers. And surprise? Some power users are ready to pay. Today I received another email from MyOtherDrive on premium accounts.

I guess it’s time now to put it on the table how much I am willing to spend for web services and why.

My first list includes Facebook and a news aggregator.

My Facebook

My Facebook = less formal LinkedIn + FriendFeed with friends + Photobucket + Life events Reader + Address Book + Calendar + mini-CRM + mini-YouTube

I don’t know whether Facebook likes it or not (if you don’t like it just contact me, Facebook) but above is how I utilize my Facebook account.

1. My profile on Facebook can be used to include professional and academic information. It’s not entirely an online CV but rather an informal page with relevant info. What makes it more like my LinkedIn is that I have received a dozen of business opportunities via Facebook, thrice as much as from LinkedIn. Sidenote: I’ll give Caravat some time

2. Facebook is now my feed aggregator of non-personal updates. My blog entries here, my reading archive on Tumblr, bookmarked links on StumbleUpon, submitted news on Mixx flow to my Facebook newsfeed. What Facebook offers me that FriendFeed hasn’t is audience: I have much more connections on Facebook than on FriendFeed and some of them are my readers.

3. Another disclosure is that Facebook Photos was the first feature that kept me with the service. I don’t compare with Flickr because Flickr is more of a publishing service than a sharing service.

4. What Life events Reader? I receive updates on events and activities around my location on Facebook.

5. Even when Facebook profile doesn’t explicitly capitalize them, contacts can be stored in Facebook. At least, I have a connection with ones I know and when I can’t ping them via cellphones or instant messengers, I drop them a message on Facebook.

6. Calendar! Facebook doesn’t provide a full-pledged calendar but since I have been utilizing its birthday-reminder function, I want to use it as a calendar as well. This is achieved with built-in Events feature or some applications.

7. Mini-CRM. While I haven’t provided any services or sold any product on Facebook, I know a bit of how I will be able to do that.

8. Mini-YouTube. Facebook Videos handles my videos well enough for me, except for a few that I want to be publicly available.

Up to $5/month

Considering the impact, I would be ready to pay up to $5 per month for Facebook provided that I have some privileges:

What I want for premium Facebook account

1. Lift the photo size from 604px width to at least 800px width like that of Orkut
2. Lift the limit of 60 photos per album to unlimited
3. Increase the maximum number of networks from 6 to unlimited
4. Maximum number of friends to send messages to is increased from 20 to at least 100. I don’t sp.am, never.
5. My news are broadcast more often to my connections
6. Optionally increase the maximum number of groups from 200 to a bigger number
7. A feature to download contents from Facebook, including all my photos in original size, all videos, all contacts of my connections that they make available, all notes, all posted items

A business news and analysis aggregator

As discussed on LinkHay, I am ready to pay up to $200/year for a business news aggregator, provided that high quality analysis is included and news are valuable. 200 bucks is the price of Harvard Business Review subscription so I would expect something that level of quality.

Storage

What I haven’t included here is storage. I will update more on this need when I am sure what I want.

How about you? What kind of services would you pay for and how much?

Comments (2)

By TaiTran, August 7, 2008 12:13 pm

Eventually after aggressively penetrating Vietnam market with a lot of properties such as the colorful Zing portal, the controversial Zing chat and the very successful social-networking site Yobanbe, Zing MP3…, Zing is preparing to roll out Email service.

• 30Mb attachment, 3 times as much as that of Yahoo! Mail
• Server in Vietnam so bottle-neck effect is eliminated.

Through a short interview with Zing team’s Chief Developer, I learned that the following will be supported

• Unlimited storage
• POP3
• Screen capture
• e-cards
• Music embed. This is a smart move to integrate with products together.

When I logged in using Safari, the message “System is busy” pops out. I retried with Firefox and it went well. The message looks like a facade to the incompatibility of many browsers.

My prediction is that many users will utilize this service as a music-sharing channel.

Will you explore this email service?