Posts tagged: tumblr

Why Twitter never took off in Vietnam

By , December 23, 2011 11:38 am
  1. Vietnamese users like colorful, emotional, right-brain products. Twitter is analytical, left-brain. Right-brain: Tumblr, daily life, emotional messages, visual.
  2. Vietnamese users are unfamiliar with Follow, and have no incentive to learn the concept.
  3. Twitter is individualistic while Vietnamese in general are collectivistic.
  4. Vietnamese users haven’t had the need to follow influencers. In fact, many social influencers are not tech-savvy. Early Twitter adopters are geeks and online marketers who are not appealing to mass users.
  5. Vietnamese sentences are longer than those of English, on average.
  6. Early adopters started to use Twitter in 2007-2008 when smartphones were costly to mass users. When smartphones are much cheaper now, Vietnam Twitter is deserted. Also, it took too long for mimo.vn to roll out SMS service.
  7. Twitter offers no gamification.

Would Weibo clones do any better than the wave of dead Twitter clones in 2008? We’ll see.

How many Twitter clones in Vietnam have perished? What next?

By , December 3, 2011 6:41 am

Since 2008, the following

  1. qblog.vn
  2. hola.vn
  3. tiutit.com
  4. nhangui.com
  5. lamgi.com
  6. kucku.vn
  7. tictac.vn

A veteran from the Twitter clone craze in 2008 is mimo.vn and they did implement the SMS mass messaging feature that I had hinted. Another one is also left is saigonica.com

In 2011, these new local micro-blogging products were launched:

  1. ming.vn from VCCorp
  2. live.zing.vn from VNG
  3. pega.vn from VCCorp [slightly different in that it works on "add friend" mechanism instead of follow]
  4. vsao.vn

The wave of Weibo cloning will be observable in 2012.

Meanwhile, Tumblr is growing rapidly. Vietnamese users like right-brain products.

Evaluate the "Like" button on Friendfeed, Facebook, Twitter and Tumblr

By , April 26, 2009 7:52 pm

Friendfeed was the first major social media player to introduce “Like” option of a feed item. Soon this is available on Facebook. Twitter and Tumblr also provide similar feature. Looks like services with streams favor this concept.

The advantages is obvious to many users; they are now simply clicking on “Like” instead of writing comments. However, there are certain drawbacks of this feature.

Let’s consider the advantages and disadvantages on each aspect:

Advantages Disadvantages
To product owner Increase frequencies of interactions between users and feed items. Decrease lifetime of a feed item.
To users Quicker to comment. Move on to next item.

Historical data if “liked” items can be traced back.

The “Like” action is usually forgotten more quickly than actual comments with contents (Facebook case).
To community It is tempting to think that if the “Like” action spreads in the feed it would bring values to community.

However, frequency also needs to be considered as people tend to like more than re-share.

Psychologically, when someone hits “Like”, there is a feeling of “accomplishing a responsibility” for the item and no further action is taken. As a consequence, less re-share is made and the life cycle of the item ends sooner.

Appropriateness

As the “Like” feature kills off re-share actions, it is appropriate for immediate status that has very short life. i.e. Personal status

It may devalue items which have values increased when shared such as a link or a thought.

At the core, it comes down to value of the feed item. If the item is worth and appropriate for sharing, it should be forwarded, not ended with a simple “Like”.

What do you think of my proposal?

Is Yahoo! building the Hall of Yahoolla?

By , April 6, 2009 11:39 am

Yahoo! is concentrating on their Open Strategy; the focus is good, if they don’t abandon the particles that form a platform.

My metaphor: the Hall of Valhalla and the billboards

Imagine you’re a college student. You’re going to the library. On your way, a billboard is hung just around the corner before you reach the library.You stop for a few seconds to skim around the messages. The billboard is typically normal as in every school and at first it looks somewhat messy; however it is messy in its own order and as you figure through, you’ll know what you need.

Basically there are 2 things:

  • It is convenient: on people’s way of achieving something (going to the library)
  • It has its own order

There are various billboards like that across the campus. All good ones have the 2 characteristics above.

Now, the authority decides to build a hall where all the billboard is going to reside. The hall is separated from other buildings (library, computer labs, class rooms, sport grounds, common rooms…) for it to be easily managed.

How often will you drop by the hall of billboards? To what extent will the hall add values to your benefits? To what extent will the hall add values to the posters?

The hall will desert. People will scarcely visit. The values will drop.

Now, let’s go back to Yahoo!’s case.

Hall of Valhalla

Yahoo!’s Hall of Valhalla Yahoolla

Users are billboard viewers. Developers are billboard posters.

Yahoo! 360 which will be closed was a billboard of contents. Yahoo! Mash which had been closed was a billboard of relationships. Yahoo!’s Open Platform in which Yahoo! Profile centers is the Hall!

Yahoo! Open Strategy Platform

Image from Neal Sample & Cody Simms’ presentation

Without particles, how can an open but blank platform attract users and developers? How will Y!OSP add values to users?

Now, extending the boundary a bit further to other services that Y!OSP supports: Twitter, Tumblr, slideshare, StumbleUpon…

Yahoo! is leveraging its greatest user base: Yahoo! Mail. The prospect is that Yahoo! Mail users can manage different services from their Inbox! Additionally, users have their Yahoo! Profiles.

However, how willing are users going to stay in one place to get updated of all these services? If they do, they miss out the most, name it interaction or content, from going directly to the other services.

The Hall that Yahoo! is building will be a grand, titanic, ordered silo. The biggest question is: what will users find in there?

User-driven characteristic of web services makes product categorization less important

By , February 5, 2009 3:57 am

YouTube is supposed to be a video-sharing site.

It has become a place for sharing music taste, including pseudo-video with only audio and pictures/lyrics on the front.

Facebook is defined to be a social utility for real connections.

Look, Facebook is going to lift the 5000 cap for maximum number of friends. Who has more than 5000 real friends?

And it has become world’s largest photo-sharing site.

And kindly take a look at how I have been using Facebook.

Twitter is built to let users update their statuses.

Then micro-blogging is born.

Tumblr is meant to be a tumblelog.

But reverse-chronicle visual bookmarking fosters it growth.

Why?

Because they are user-driven.

So?

Don’t stuff your vision into tight boxes.

Extending Chris Brogan's point of Streams and Stopping Points

By , January 26, 2009 4:00 pm

“Twitter is a stream. Facebook is both a stream and a stopping point (but mostly a stream). Your blog is a stopping point pretending to be a stream.”

Chris Brogan, Of Streams and Stopping Points

Flickr is a stopping point. Tumblr is a stream (Tumblr has become a visual publishing / bookmarking site of some sort (1) ).

Forums are stopping points. “Latest posts” on forum headers are streams.

A news article is a stopping point. Twitter-powered news are streams. Mixx front page is a stream of stopping points.

A Facebook album is a stopping point. Facebook Live Feed is a stream.

A Google search result is a collection of introductions to stopping points. Amazon’s recommendation is a stream.

Future?

Times of the web

Streams of publications

Streams of news information

Streams of connections’ activities

Streams of sales

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(1) by Duy Doan

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