Yahoo! Blog 2011: too late an attempt for Vietnam

By , October 22, 2011 12:22 pm

From 2006 through mid 2009, the hottest web property in Vietnam was the blogging platform Yahoo! 360. The reason was Vietnamese were largely using Yahoo! Messenger as a default online communication tool, and 360 was directly integrated to Messenger.

Out of 4 million global users, 2.5 million were from Vietnam, and the latter were highly active.

Starting from 2008, the service has gone extremely unstable with many bugs left open. Despite being flawed and faulty, Vietnamese expressed the will that the product should be spun off and sold to a Vietnamese operator. Nevertheless, Yahoo! decided to close down the service, leaving Vietnamese netizens disarray, disappointed, discontent.

The localized Yahoo! 360plus from Hong Kong was a big flop.

Where have they gone?

  • The majority find social networks sticky. They settled down on Zing Me (now 8 million users) and Facebook (now 2 million). Apparently the numbers include the next generation of users
  • Geeks use self-hosted WordPress
  • Non-geeks who take writing seriously setup WordPress and Blogger accounts
  • Around 2 million on YuMe, a 360 clone

Yahoo! MeMe, a microblogging tool received almost no attention.

yahoo! blog logo

Yahoo! just launched its new blogging platform, Yahoo! Blog. I have the impression it was created with Korea market in mind. The product is neatly done with improved and clean design.

All it receives from Vietnamese netizens are smirks and rejection. Too late for Yahoo!. The users were left with despair and they now turn their back on the company’s attempts. Hope it’ll growth in Korea and Hong Kong.

Again, even if Yahoo! didn’t close down the faulty 360, could it have successfully monetized the community in the first place? My guess is no. Yahoo! never tried doing so.

Leave a Reply

Enter your email address:

Delivered by FeedBurner

Panorama Theme by Themocracy